Uppsatser om market communication

680 uppsatser · sida 22 av 46

Creation of a Pan-European Advertising

Myth or Reality?

Magisteruppsats · Lunds universitet

… when cross-border activities are involved, companies have to adjust their marketing strategies to different cultural environments. And there is nothing a single company can do in order to create a homogeneous cultural environment on the territory of the EU. Cultural diversity is …

Business Potential of Software Defined Radio Technology

Magisteruppsats · Lunds universitet

… of representatives for different stakeholders in the wireless communications market. Characteristics as, for example, the degree of consensus about the utility of SDR technology and the awareness of features and limitations are studied by application of the theory of …

Den varumärkesuppbyggande processen

En fallstudie på en fackförening

Magisteruppsats · Södertörns högskola

… As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up. The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and …

Wireless Fidelity - A Scenario Analysis

Magisteruppsats · Lunds universitet

… there are signs of disruptive elements with overshot customers and non-market circumstances. Entrant WiFi/VoIP providers might pose a threat to incumbent players, by bringing voice services into new context, built on low-cost business models. An early convergence between VoIP …

Nätdejting

Personlig marknadsföring på Sveriges största dejtingsajt - Match.com

Kandidatuppsats · Uppsala universitet

ABSTRACT Title: ”Dating Online. Self-Marketing Through Sweden's Biggest Dating Site ” Match.com? Number of pages: 34 Author: Joanna Stokowska Tutor: Amelie Hössjer Course: Media and Communication Studies C Period: Autumn term 2005 University: Division of Media and Communication …

Svensk förpackningsdesign.

Vem/Vad/Vilka påverkar?

Kandidatuppsats · Stockholms universitet

Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994 …

Kulturell Globalisering

en litteraturstudie

Kandidatuppsats · Karlstads universitet

… of today can be seen as a change of communication, technology, capital, work, markets, trade, production and distribution of goods and service and the mass movements of people has been personify to a ”global” character, which means that there are tendencies to overstep national …

”Mode är på modet”

- en kvalitativ studie av fenomenet modebloggar -

Magisteruppsats · Uppsala universitet

… some men are also readers. Fashion blogs can be used as strategic tools in marketing. Key Words: fashion blogs, opinionleader, credibility, Lasswells communicationmodel, fashionindustry, consumption

Kreativitet

i marknadsföringsföretaget Liljedal Communication AB

Magisteruppsats · Örebro universitet

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message. Creativity is defined as the creation of new ideas where the idea is adequate, useful …

Tala är silver, men är tiga guld?

En studie av den socialdemokratiska regeringens kommunikation till väljarna, åren 1994-2006

Kandidatuppsats · Högskolan i Kalmar

… 2006, to examine what the party promised to achieve in economics and the labor market. Furthermore, I have studied the official statistics, provided by Statistiska Centralbyrån, to see whether the government fulfilled these promises, and if they provide the voters with the …

Lojalitet på arbetet

Ett perspektiv från arbetare till chef

Kandidatuppsats · Karlstads universitet

… is contributing to the company’s development and possibility to survive in a market full of hard concurrence. Key words: Loyalty, Trust, Confidence, Solidarity, Communication, Competence, Organization culture.

Kommunikationshjälpmedel Sound and Display Communicator

Kandidatuppsats · Högskolan i Halmstad

… Technology, at the Royal Institute of Technology, is going to conduct a market research of the national and international markets. In this research the products opportunities on different markets will be analyzed.