680 uppsatser · sida 24 av 46
… In other words, the bigger environmental exposure and the bigger environmentalmarket possibilities the more important and more active the communication gets.Those companies that have responsible production as a primary brand value also tend tocommunicate this in greater extent …
… expanding. Small companies can therefore strengthen their position on the market through cooperation and pooling of capacity. Today there are many IT-solutions available that can help to enable such a development. The purpose of this study is to identify the owners, of timber …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two …
- Hur svenska medborgare kan komma att få ett svagare meddelarskydd och ensamansvar ioch med EG-rättens konflikt med svensk grundlag vid grundlagsregleringen 2010
… may be ofimportance for the individual standing outside of the professional market. It is most importantto the informant since they because of the ensamansvaret in the Swedish rules otherwisewould be left with no answers (with some exeptions). There was criticism to the …
-En studie av CommunityOfSweden.com
… a broader picture of Sweden. Keywords: Community, Consumer, Nation branding, Marketing, Participatory culture, Producer, Suggestions, Sweden, Web 2.0.
En kvalitativ studie av reklambilder och konstverk
… advertising, advertisingimage, work of art, imageanalysis, art, message, marketing, perspective, messagetypes, tecniques, motifs, photograph, digital photograph, image editing, acquaintance-making, external-making, humor, irony, visual commmunication, Honda, Chevrolet …
… on both the lights and cables are common. Now, a new innovation enters the market, a system that can transmit wireless control signals between the vehicle and trailer. Parvus and Zap, the two solutions that the projekt group has come up with during this thesis work carried out …
Hur länken mellan teknologisk innovation och värdeskapande är avgörande för framgång
Near Field Communication, NFC, is a short-range wireless communication technology that enables data exchange between devices in a secure way. A NFC phone has the potential to enable the convergence of wallet, phone and keys, but as many other technological innovations, the …
… is that the consumer has gained more control over the information flow in the market and thereby their ability to affect the company’s marketing message has increased. The main reason for the consumers improved power is the explosion of media channels that has developed and …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company. The study shows that ICA creates a …
En fallstudie om Skanska
As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It …
En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskap
… standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles …
<em>En studie över användningen av SEO, PPC och sociala </em><em>medier som strategiska kommunikationsverktyg i svenska </em><em>företag</em>
Syftet med arbetet var att undersöka hur lärare och elever interagerar med varandra och hur det naturvetenskapliga innehållet presenteras och kommuniceras under en naturvetenskaplig lektion på gymnasiet. Studien ingår i det nordiska forskningsprojektet Explora som arbetar med …
En granskning av fyra miljökonsekvensbeskrivningar
… environmental liability and competitive advantages, have nowalso generated market advantages.
En fallstudie av tryckeriet Edita Västra Aros AB
… environmental liability and competitive advantages, have nowalso generated market advantages.
