680 uppsatser · sida 20 av 46
… communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are …
… be stated with confidence that social influence is an effective tool to use in marketing communications.
en fallstudie av hur marknadsbegreppen kund och varumärke upplevs av personalen inom Länsstyrelsen i Kalmar län
… public sector in Sweden has in recent decades undergone a large change due to market and liberalism impact. This change has meant that marketing communication and its concepts have been adopted by administrative authorities. In this thesis, we used governmentality, social …
En fallstudie av Facebook-kampanjen Sambotestet
… are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy. Therefore, a case study was conducted …
… hereinafter referred to as the Bonnier Media Group positions on the media market. The objective of such a study is to establish in the face of the theory on hegemonia, for example from which factors the media actors deduce their argumentation when discussing the above-mentioned …
En undersökning av en social marknadsföringskampanj
… and carried through. The purpose of this essay is to describe how a social marketing campaign should be planned and carried through according to theories in social marketing and campaign planning. Social marketing campaigns are exemplified through the alcohol prevention campaign …
… if the competence we have obtained is enough to meet the demands of the labour market. The employment field we have been studying in this master's thesis is information management, since this is a field that we find comparable to library and information science. Our study …
… mechanisms. The thesis addresses four governance mechanisms: inefficient labor markets, inefficient capital markets, self control and altruism. We have conducted an abductive method to be able to perform a qualitative research study. In this study two family firms have been …
… The company is today developing Bluetooth modules and RFID chips. The market for this kind of products is growing very rapidly, last year it grew 71 percent. The most important market for Free2move is to provide other developers with Bluetooth modules. Free2move has recieved …
En uppföljning inom palliativ vård
… to investigate potential effects of valuation of investment property at fair market value for real estate companies at times when market price decreases and to investigate what an acceptable difference for the valuation could be. To fulfil this purpose the authors have chosen a …
… seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience …
En kvalitativ studie av företagsbloggen som kanal för marknadskommunikation.
Bloggen har under senare år vuxit i popularitet, både bland privatpersoner och företag. En mängd praktiker har hyllat bloggen som det nya kommunikationsmediet inom marknadsföring, främst på grund av bloggens potential att skapa förtroende och bygga dialog med företagets kunder …
… and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our …
fallet Mälarlandet
… activities around service. The countryside companies meet some difficulties in marketing and communication with other entrepreneurs. A network with service based companies in the countryside could help the individual companies to promote themselves and also give inspiration and …
- en fallstudie kring Västerås och dess konkurrenter
Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the …
