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… theories guiding our work and supporting the findings of this study include: market segmentation (descriptive and behavioural) and communities (consumer communities and online communities). Empirical data: A web survey with self-completion questionnaire used to gather empirical …
… get first hand information. For this paper, theories such as Promotion theory, communication theory and trade show theory have been applied. The empirical data is in the form of questionnaires and interviews. As a conclusion for this thesis a new framework for …
en hållbar energistrategi
… fields of communication and pedagogic. By using theories from the fields of marketing, communication and psychology, information was gained to determine which factors are key to get an intrest from the youths in changing their behaviour. The conclusions drawn in this paper, on …
varumärkesarbete i svenska statliga bolag
… Sweden has about forty companies owned by the government. These are active on markets with variable competition. Some have been given special areas of responsibility that in a practical notion make them monopolists. The period when most public companies where formed (and with …
Kritisk granskning av en beslutsmodell för produktutveckling
… for heavy transportation. The company distributes their products on a global market. Therefore the company is required to have efficient internal production development processes in order to successfully beat the competition. The purpose of this master thesis is to study how …
en studie om SAS Sverige
The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional …
En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
… that it could depend on that the larger fashion chains focused more on a wider market than the smaller ones. The result showed also that different communication strategies that the respondents primarily noticed were TV-commercials but also other forms of advertising.
En studie om kommunikationskanaler
Syftet med detta examensarbete är att studera kommunikationskanaler för att kunna värva fler medlemmar till en nystartad förening. Frågeställning - Hur kan Västerås Capoeira värva fler medlemmar, med fokus på en äldre målgrupp? Avgränsning - Studiet är att studera …
En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
… know what attracts the generations. Our paper will help companies in their marketing communication strategy which also helps to prevent any harm to the companies finance.
En kvalitativ studie av konsumenternas åsikter om märket
… in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not. Material/Method: The main method used in this essay has been qualitative …
En studie om hur TV4 arbetar med personliga profiler
In the media world today it is important for TV-companies to differentiate since the number of competitors has increased. The competition is more complex today because of the possibility to broadcast throughout satellite and cable. As a company you need a strong brand in order …
… agile methods the development can more easily be adapted to the changes on the market. With these methods the testing is carried out continuously throughout the project. This may affect both developers and testers in different ways. Most studies focus on how agile methods affect …
Free2Move AB is developing products for the market within wireless communication and identification, among those active RFID-tags. The company had an idea about providing one of their active RFID tags with a GPS receiver and transmit positions via an existing RFID protocol …
… and international companies, both within the civilian and the military market. Focus is in the field of avionics and deals with telecommunication system, radio system, signature adaption, EMC, atmospheric impact etc. The later also includes the influence of cosmic radiation in …
… of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not …
