680 uppsatser · sida 21 av 46
En fallstudie av ett apoteks interna marknadsföring
Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the …
En deskriptiv studie om Örebro Bostäders arbete i Vivalla och Markbacken
Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en …
En jämförelsestudie om professionella möten & mötesindustrin i Stockholm, Warszawa & Rom
… economic administration, image creation, expansion and acquisition of further market share in the global market. Meeting industry is complex precisely because there are so many different actors and stakeholders that integrate. For a destination to differentiate them and excel in …
The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer. The method for the survey includes interviews with managers of a few retailers and their customers in the …
… more stores choose to start an online shop and thus reach more customers and market themselves in a simple way. As consumers search and compare products thru the Internet, it is important that companies and their offer is also available there and not lost in the noise that …
finding new agricultural Business-to-Business partners by evaluating the potential for relationship success
When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in …
Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the …
En studie av Gerillamarknadsföringens pa?verkan pa? Generation Y.
Sammanfattning Titel: Hur pa?verkar Gerillamarknadsföring Generation Y? A?mne/Kurs: Företagsekonomi - Kandidatuppsats Handledare: Lars Haglund Nyckelord: Marknadsföring, Gerillamarknadsföring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsföring, varuma?rkesattityd …
… has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have …
- En förstudie till en kommunikationsplan för kulturföreningen Humlan.
Non-profit organizations? communicational challenges in a glocal market ? A pre-study to a communication plan for the non-profit organization Humlan. This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the …
The daily newspaper market in Sweden has been a mighty strong media market, except for major market crisis which occurred in the 1990s in Sweden, that led to several newspapers came into an economic crisis. One of the actions that many Swedish newspapers did was to reduce the …
… commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as …
- en fallstudie
… solve the identified problems. It concludes that internal prices based on market prices, would be the optimal alternative from a theoretical point of view. However, since the external market might be suffering from serious flaws, market based internal prices might not be …
… economic, political and sociological factors influence the publishing market and communication situation of scholars. As a complement to the literature studies, interviews were conducted with representatives from the interest groups researchers, publishing business and research …
Intranets has been marketing as the tool for solving the organisations information problems. My interest is to see how an intranet works in an organisation. This study was an investigation about the use of EkaForum, the intranet of Eka Chemicals, at the Rollsbo division. The …
