680 uppsatser · sida 19 av 46
En studie av fyra företags utnyttjande av moderna affärssystem och effekterna i kund- och leverantörsrelationerna.
… information management, with the help of IT-systems, affect companies market communication and relations to customers and suppliers. Customer Relationship Management perspective is used and Enterprise Resource Planning-systems are the ground for new technology change. The main …
en fallstudie av tre företag i stockholmsregionen
This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don’t have a sufficient knowledge on how to use …
- en jämförelse mellan SVT och TV4 2003 och 2006
… years. Keywords: SVT, TV4, product placement, brand name exposure, television, marketing
… can be hard to separate from each other.In our paper we want to go deeper into marketing communication as a subject by examininghow the receiver is affected by the message in magazine ads. To reach our aim we haveinvestigated, described and analyzed the fashion ads of today to …
Nya utmaningar för organisationer
… communications such as PR, Rogers’s diffusions of innovations and the marketing mix. But the study also includes theories digital communication and the different views upon communications.Main results: Through my thesis I was able to find out that the organizations look upon …
… study are that companies ensure their internal control by maintaining good communication. Competence is a key word, and cooperation between a company's auditors is essential. Risks are minimized primarily by constantly monitoring and updating systems and processes.
En kvalitativ studie av digitala affärsrelationer
… new ways to communicate, educate and experience. But what's the effect on B2B marketing? Previous research presents transactional benefits such as lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well …
När kunden själv får välja
… the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this …
<em>CSR-kommunikation hos klädföretag</em>
… in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg. Frame of references: Related researches within the …
En kvalitativ studie om hur lärare arbetar med språklig medvetenhet i en klass med svenska som andraspråk
… they perceive student recruitment are important issues in order to succeed in marketing strategies. Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be …
En jämförelse av tre högskolors studentrekrytering och gymnasieelevers perspektiv
… they perceive student recruitment are important issues in order to succeed in marketing strategies. Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
… that it is important to have a new thinking and creative mind when it comes to communication with young people through social media.
En kvalitativ fallstudie av Volkswagen Sverige
… guide. Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth. Empiric: A semi-structured interview guide will be shaped …
… the consumer demand.The study is based on primary data in the form of a market survey and an interview and secondary data in the form of literature, scientific papers and electronic sources. The market investigation has been conducted in the form of a questionnaire with 13 …
… important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry …
