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… report are to create a dialogue with the users, to be where the users are, to market the library and to reach out to groups that traditionally are hard to reach out to.Conclusions are that the libraries? Facebook communication reflects the library as an institution by largely …
… report are to create a dialogue with the users, to be where the users are, to market the library and to reach out to groups that traditionally are hard to reach out to.Conclusions are that the libraries? Facebook communication reflects the library as an institution by largely …
the case of social media in the Swedish food industry
… Social media is originally a medium meant for consumers to interact and not a marketing channel for companies. Therefore it is important to be aware of the fact that consumers instead of marketers are in control here. Companies that regard consumers as controllable are not …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing. The thesis explores ways for Ja?rbo Garn to do this, by examining different …
En kvalitativ studie av Norrmejeriers visuella kommunikation
… Norrmejerier is one of the big actors with dominance on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not only working for economical interest but also for improving the nature of the north of Sweden. Through visual …
En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this …
En fallstudie av mejeriföretaget Valio
… how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as …
This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) …
En titt på Fibonaccis matematiska liv och det han lämnat efter sig
This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) …
eller hur att få ut så mycket som möjligt från en enkel reklamräknare
This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) …
Vilket förhållningssätt till matematik utomhus har förskollärare som inspireras av olika pedagogiska inriktningar och hur beskriver förskollärarna att de arbetar med matematik utomhus?
This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) …
This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) …
En fallstudie kring utformningen av massmedial kommunikation i två EG-rättsprocesser
In public relations and marketing, lawsuits traditionally connote crisis. The purpose of this study is to explore the design and critical considerations concerning risks and opportunities when companies voluntarily initiate lawsuits with the partial aim to get publicity in the …
Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image …
… activities for people with hearing disabilities, the activities in the marketing process, the interaction between theatre companies and its audience and if the interaction has contributed to the theatre's future development. Qualitative interviews with staff responsible for …
