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… important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical …
en studie baserad på Turismbranschens brukande av Social Media
… evaluate how the tourism industry utilizes social media in communication and marketing and to present the effects that come from working with media channels. Companies can no longer ignore the fact that consumers discuss them and their range of products and services through …
En studie om sociala mediers funktion i riksdagsvalet 2010
… parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns. However, social media is here to stay and will play a significant part in the outcome of this …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
… In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social …
… of poorcommunication have been analyzed with global projects in mind. The market's range of ITtools was examined to see which existing solutions there were to solve the problems that thetheory describes. This is then applied to the company Laird Technologies that has R&D …
… enclosuresPurpose: To elucidate which factors are significant for successful marketing via the social media.Method: Expert interviews, Informative interviews and content analysisMaterial: Interviews with Lena Carlsson at Kreafon PR agency, Peter Baeza at IHM Business School, Eva …
En undersökning om P4 Kalmars Facebook-sida och dess medlemmar
… channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with …
En studie om svenska resebyråers kommunikation på Facebook.
… a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic. The purpose of this study is to investigate how three chosen companies within the …
… and more organizations have chosen to adopt social media as a part of their marketing strategy and business organizations have created company profiles on for example Facebook and YouTube to communicate with customers. Younger generations have grown up with technology and social …
… green, environmental issues which has resulted in more products that are being marketed as green products. This increased environmental awareness among consumers has created a need for companies to identify ”the green consumer”. From a business - and marketing perspective, an …
… Additionally, I have analysed the design of competing magazines on the market and conducted a survey among representatives of the target audience of Lotus magazine.
En kvantitativ studie om studenters attityder gentemot att public service utför marknadskommunikation
… the digitalization and media convergence has increased, which has made the market for public service- medias more competitive. Perhaps this is why public service has chosen to communicate with recipients outside their own channels. The purpose of this quantitative study is to …
En kvalitativ studie av informationsmaterialet från gymnasieskolor i Skellefteå
The purpose of this study is to see how secondary schools in Skelleftea? County market themselves in order to attract students. How the schools portrait themselfs, what is in focus in the information material and how the schools communicate their message to the students who are …
… en förändring av den turkiska mentaliteten.Turkey is an attractive emerging market in contract based textile production, the geographical proximity of Swedish fashion companies is a contributing factor to this. When fashion companies in Sweden contractually enlist production in …
En kvalitativ fallstudie om sociala mediers betydelse för reklam- och kommunikationsbyråer vid kriskommunikation
… crises in social media to any great extent. They ratheruses social media for marketing and commercial purposes. Companies needto develop strategies that can prevent crises from occurring
