680 uppsatser · sida 16 av 46
Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors …
The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect …
Undantag eller huvudregel på svensk fondmarknad?
The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect …
… To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers’ needs and what makes success are …
En studie i säkerhetslösningar utförd på uppdrag av Saab Bofors Dynamics AB.
… systems, ensure contingency in the daily work and maintaining the trust of the market and the authorities. With the release of the standard IEEE802.11i, the possibility to build a secure WLAN has improved considerably. With the combination of standards such as IEEE802.1X and …
socialt ansvar eller organisatoriskt hyckleri?
… packaging the brand [Globalt Ansvar] in a successful way but also due to poor marketing.
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and …
AKK-användning inom Daglig Verksamhet
… possibility, caused of their disability, to work in ordinary works in the open market. To communicate with other people is a human right for all people even if you have a disability, even if you don’t have a spoken language or if you, because of your disability, have …
Att komplettera personliga relationer med IT
… with both flat and hierarchic organizations. They operate on different markets and have different customers. Furthermore, they differ in boundaries, hierarchy and grade of integration with customers and suppliers. The analysis show that all companies participate in one or more …
- Hur närvaro av andra besökare påverkar utvärderingen av en webbsida
… the research of behavior in physical environments. However, in the electronic marketplace this has so far been overlooked, which is why our aim is to study how the presence of visitors impacts other visitors on the same website. The purpose is to gain a deeper understanding on …
En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
… to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications …
en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
… The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the …
… where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It’s no longer an economical question to …
En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing …
varför så dåligt rykte?
… but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image. Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad …
