680 uppsatser · sida 12 av 46
En studie av Expanders kommunikation och varumärke
… occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships …
a case study in the dairy sector
… stakeholders in order to make a better corporate image and improve their market opportunities. Currently, non-financial reporting of CSR has developed and made CSR reports a more permanent part of business reporting context. Through different industries, the food sector can gain …
Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the …
Social Media Marketing
The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media …
… with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way. These positive aspects combined give an impression of the brand as an attractive future employer. The …
… Customers with high environmental involvement are more positive to the CSR-communication and shows a higher buying intention when a discount is combined with a CSR-message. Thus, the target audience is broadened and the discounted items are likely to sell out faster. On the …
En studie om PR-konsulters förändrade arbetssätt i och med modebloggarnas framväxt
… win-win situation? - A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellström Tutor: Ylva Ekström Purpose: With the expansion of the Internet, fashion bloggers have gotten more power. A …
En retorikanalys av konstverksamma organisationers självpresentationer
… to the visual art on the net are strongly influenced by the commodification. Marketers and business managers have a big advantage of this phase of change in Art activities on the net. As senders in a one-way communication process, they use their rhetorical skills in their …
… is increasing. The company HMS Industrial Networks AB has a product on the market, Netbiter EC350 that is used to read sensors and thus find out the condition of industrial equipment. By reporting scanned data to users through a cloud service, users can keep track of their …
En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
… as positive reinforcement and association towards the company or their marketed product. Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only …
En kvantitativ studie om PR och reklams relativa effektivitet
When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to …
Interagera, engagera och komplettera
… opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals …
ett sätt att kommunicera varumärkesidentitet?
… agent. The theoretical frame of reference consists of three main theories; marketing communication theory, theories on brand identity and theories on consumer behaviour, where communication theories will be given strongest emphasis. Results: We observed that product placement …
en fallstudie på två företag
The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations …
A Managerial Perspective on Strong B2B Brands
… new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional …
