680 uppsatser · sida 13 av 46
En fokusgruppundersökning om Uppsalastudenternas bild av organisationen och dess sätt att tilltala dem
… the organization’s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future. Method/Material: Together with literature studies, a qualitive method has been used and …
En studie om hur svenska medieföretag bör gå tillväga för att effektivt anpassa sig till den vietnamesiska kulturen
… we have examined the most suitable way for a company to communicate with the market in Vietnam. This thesis can be seen as a guideline for media companies in Sweden that are going to expand their organization to the Vietnamese market. Keywords: intercultural communication …
… cause irritation among customers than profit for the businesses. Traditional marketing methods and pushy selling strategies is said to no longer be efficient. Today’s marketing is more about creating value and building relationships, and social media is seen to be an important …
en jämförande studie om den Tyska och den Tjeckiska turistbyråns verksamhet på den svenska marknaden
… of the world's countries, there is a national organization responsible for marketingthat country as a tourist destination. Through their offices, these organizations work towardsthe creation of effective strategies and a deeper understanding of local markets. Usingqualitative …
a study from the loan officer’s perspective
… 2008). The development of today is towards deregulation and adaption to global market conditions. As farmers try to adapt to the changed and more competitive market conditions investments are often necessary (LRF Konsult et al, 2012). Loans to agriculture and forestry businesses …
En kvalitativ studie om studenternas syn på anställningsbarhet
… academic settings. Because of lack of request for humanists in the labor market, the question of humanistic skills and employability is becoming increasingly important. The concept of employability importance not only echoes within the economic discussions, but also on everyday …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
… study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and …
En studie i varför statliga förvaltningsmyndigheter bedriver profileringsarbeten
… Period: Fall 2013 Keywords: Corporate branding, public sector, motives, market communication
A Comparison Between Swedish and Chinese Websites
Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot …
<em>En undersökning om hur företag bör kommunicera mot 80-talister</em>
… Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s. Method: The authors believe that a purely quantitative or qualitative approach is not appropriate. For this reason a combination of these two approaches is used …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
… with the customer, and how the company works with it through relationship marketing. We have presented our results through a market research, observations and through an interview with the head of the visual merchandising at the same store. To our help we had the Peak Performens …
a means-end chain analysis
… aim and research questions was through conducting 30 interviews in two supermarkets. The data collection consisted of laddering interviews with consumers by probing why they chose to buy specific meat products. In order to grasp the underlying values of the purchase the …
