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… number of respondents was 69 students. The study is based in the theories of marketing, strategic communications and web 2.0. The results of the survey show that there are differences of opinion on how the setting is to Like, share and comment contests on Facebook. The companies …
The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is …
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities? Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry …
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how …
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how …
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how …
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how …
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how …
A new line of business has arisen on the Swedish information market. The information broker is still quite an unknown actor but the future seems to hold a prosperous outcome for this kind of alternative information service. The information broker has many definitions but can …
… employers regard the librarian outside the confines of the traditional labour market. The study is primarily based upon qualitative interviews with representatives of Swedish companies who have employed librarians since 1993, the year that the education achieved third level …
En fallstudie för Logosol AB
… to expand the business Logosol have decided to increase exports, their target markets are the US, Russia, Germany and Norway. The expansion has mainly been through subsidiaries situated on the abroad markets. The subsidiaries have done poor results and that has influenced the …
probleminventering av den svenska ekologiska fruktbranschen
… was to further investigate the organic fruit production regarding cultivation, market and firm strategy. Through interviews with 36 fruitproducers the situation for organic fruit and the companies were examined. Most of the companies are old and small with an average of 2 …
strategier för att skapa lojala e-handelskunder
… The authors of this paper chose the following problem for the study: What marketing strategies are fortunate for e-commerce companies to use to create loyal customers? To research this subject the authors saw it fit to combine qualitative and quantitative research methods. Two …
… To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers? needs and what makes success are …
… examine if there are any differences in this work depending on the companies market position. Following question is used to investigate this process; - In what way and how well are companies working, depending on market position to implement and maintain their work with the …
