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ABSTRACT Title: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, May Introduction: For businesses to succeed and to get …
<em>-en studie om intern storytelling</em>
… Olsson. Tutor: Peter Caesar Title: Don’t forget the story ? a study about internal Storytelling Keywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation. Background: Something that can be …
… samt ge praktiska exempel för hur ett företag kan använda de två teorierna Internal Marketing och Internal branding, för att arbeta med detta problem. Det andra syftet med uppsatsen är att kunna ge det omskrivna [Företaget] konkreta råd för att förbättra den interna …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… analyze and find the relationship between trustworthy environmental work and internal factors. Method: This study is based on both qualitative and quantitative research methods. The qualitative data has been gathered through interviews with five different levels of personel …
Förutsättningar för effektiv intern marknadsföring
Internal marketing has been proposed as a means of gaining competetive edge in a market where service quality is an important precursor to performance. Still, the practical application of internal marketing remains relatively limited, which is hypothesized to be partly …
… the social structures within an organization, and positive outcome in terms of internal efficiency; to be able to fully enjoy the positive outcome of a content marketing strategy, companies should adapt their way of thinking of the lead generation funnel as well as fully embrace …
Vikten av intern marknadsföring och kommunikation i samband med fusioner
… (A.L.Pablo, M.Javidan:2004) This study intends to elucidate the importance of internal marketing and internal communication with mergers. The intention with this essay is to study and analyse the merger between the two companies Astra and Zeneca and study the employers at the …
Rättvisan i betygsättningen ur ett elevperspektiv
… samt ge praktiska exempel för hur ett företag kan använda de två teorierna Internal Marketing och Internal branding, för att arbeta med detta problem. Det andra syftet med uppsatsen är att kunna ge det omskrivna [Företaget] konkreta råd för att förbättra den interna …
Produktivitetsökning i IT-projekt genom införandet av agila metoder
… samt ge praktiska exempel för hur ett företag kan använda de två teorierna Internal Marketing och Internal branding, för att arbeta med detta problem. Det andra syftet med uppsatsen är att kunna ge det omskrivna [Företaget] konkreta råd för att förbättra den interna …
en fallstudie av två hotell
The purpose of this thesis was to illustrate the use of internal marketing in the hotel industry. It was decided to conduct a case study on two hotels in the same region, Quality Hotell Statt and Pite Havsbad. The case study is based on personal interviews with the managers of …
Inom den Svenska Sjukvården
The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is …
En fallstudie på Flow Systems AB
… a case study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in …
The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary …
en utvärdering av marknadsföringskampanjen "Småbarnsföräldern" på ett folkbibliotek
… and what role have the users had in this process” ? What is the internal result of the library’s marketing campaign ” how did the staff experience the marketing campaign "Småbarnsföräldern"” ” What is the external result ” how did the target group, the parents of young children …
en fallstudie av Malmia hotell AB
Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in …
