Uppsatser om internal marketing
116 uppsatser · sida 4 av 8
en fallstudie av upplevelsekonsumtion!
Kandidatuppsats · Södertörns högskola
… global factories and service marketing, which mean global guard, supplies and internal- and external marketing. The conclusion tells that there are over all success variables in centre of experience. Those variables are; effective internal communication, right version of …
Kandidatuppsats · Linnéuniversitetet
Children's Need In Focus (BBIC) is a processing and documentation system used in child welfare cases to investigate, plan and monitor interventions. The BBIC has had a breakthrough in Sweden and out of the country's 290 municipalities, there are 284 that use the system daily as …
En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker
Magisteruppsats · Lunds universitet
… are to take root in library managers, the central representatives must use internal marketing. Librarians must define and market their own competence in order to bridge the gap between what politicians believe that librarians do and what librarians actually do. Finally the …
Kandidatuppsats · Södertörns högskola
… The foundation of the study lies within theories of relationship marketing, internal marketing, ”the moment of truth”, ”the meaning of branding”, the involvement theory and ”the effect of lever”. The analyse of our study shows that the foundation of making added value to their …
? En studie utifrån Radi Medical Systems webbplats för kundutbildning
Kandidatuppsats · Uppsala universitet
… and their customers, observations of the webpage and information from an internal Radi document concerning the educational site has been collected and analyzed through the use of a theoretical framework, in order to provide an understanding for the questions asked. The visions …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
Kandidatuppsats · Linnéuniversitetet
… effect. For studying the strategic communication interviews was held with the Marketing Director of Talang 2010, a person in the marketing workgroup in Kalmar and an expert in management and communication strategies. This showed that the Marketing Director of Talang 2010 and the …
Samordning av budskap mellan kommunal och nationell nivå i svenska politiska partier
C-uppsats · Handelshögskolan i Stockholm
… freedom for the franchisees. We also emphasize the crucial role of volunteers, internal organization and communication and of balancing between control and creativity in the organization, especially considering the non-profit and ideological nature of political organizations.
Kandidatuppsats · Högskolan i Jönköping
… costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the …
Högskoleuppsats
… costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the …
Undersökning av tekniska inköp, med fokuspå kyllösningar
Masteruppsats · Uppsala universitet
… costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the …
Magisteruppsats · Linköpings universitet
… to communicate to the market. They need to look within themselves and their internal factors, since the signals are created within the company. Purpose: To examine how different structures of organisations can influence a company’s internal image and thereby leave a contribution …
socialt ansvar eller organisatoriskt hyckleri?
Magisteruppsats · Linköpings universitet
… Today Globalt Ansvar has problems with their legitimacy due to external and internal communication. The internal communication falls short while the companies have a lack of conceptual ideas. In addition the internal conversations do not create incentives sufficient enough to …
Kandidatuppsats · Lunds universitet
… att försvaga det svenska konsumentskyddet. Free movement shall prevail in the internal market of the European Union. In spite of that, consumers hesitate to make cross-border transactions. Many consumers feel insecure about laws in other countries and are worried that the …
A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
Magisteruppsats · Lunds universitet
… approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data’s obtained from the databases. Theoretical perspective: The main theories used for this …
Magisteruppsats · Blekinge Tekniska Högskola
… or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not …