116 uppsatser · sida 3 av 8
… is defined as storytelling in organizations or businesses, in both internal and external context. The company analyzes its own identity in order to find core values and build the story around them. There are various criteria narrators should be taken into account when a story is …
… revealed that both Brothers & Sisters and Centrum Manufaktur mostly uses internal measures to compete and operate profitably. The overall strategy for creating differentiation and impact is through the choice of three factors: service, assortment and people. What distinguishes …
En studie om skillnaden mellan teori och praktik
… Subject: Bachelor's essay, Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal communication and …
… accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks …
en studie om SAS Sverige
… other hand the gap between SAS management and employees was much larger. The internal communication within SAS is today insufficient which can lead to major problems. To create customer loyalty SAS has to concentrate on their internal problems and focus on their employees. In …
en fallstudie på Luleå tekniska universitet
… it is very important that the personnel are well motivated through internal marketing. The purpose of this report was to identify which activities universities uses to motivate their teaching and researching personnel and how the activities are valued by this group of employees …
… job. The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing. A qualitative …
… of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel …
En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag
… is integrated with all involved parties, that the company has a well working internal marketing, that the staff generates a high level of service for customers and that they can provide customers with high level of knowledge about the organic products.
… SAS Braathens, mergers and acquisitions, employee behaviour, service quality, internal branding. Thesis purpose: The objective of this master thesis is to analyse employee behaviour in mergers and acquisitions in order to understand how opposing values might affect the delivery …
… working in the case study company. We could from this information distinguish internal barriers and factors. The collected data and information is presented in the empirical part. It is furthermore compared and analyzed with the frame of reference. This led to the result that …
… krävs förutom de traditionella externa, även interna varumärkesaktiviteter ? internal branding. Internal branding har precis som dess externa motsvarighet, många aspekter att ta hänsyn till. Ett varumärke ser olika ut på insidan än vad det gör på insidan; det interna varumärket …
Title: The internal attractiveness of the sales position within ABB Sweden Problem: What is the cause of the low internal applicants for the sales position at ABB? Purpose: To identify why there are so few internal applicants for the sales position at ABB. Method: In order to …
En fallstudie om Handelsbankens interna marknadsföring
Bakgrund: Det diskuteras ideligen kring de fyra storbankerna i media angående trender och framtidsutsikter. I Sverige är utbudet av banker stort, trots det skiljer de sig inte mycket åt gentemot kunder. Företag arbetar ständigt med att positionera varumärket gentemot kunder …
… group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical …
