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En fallstudie av företagsidentiteten på Academic Work
… communicates the business plan and ideas about personnel through external-, internal- and interactive marketing. Conclusion: The study shows that companies should work towards a strong company culture where employees on a personal level share company values. Managers should try …
En studie av Swecon AB:s tjänsteutbud
… of the services neither is the customer. Not until a clear and correct internal marketing has been implemented an external marketing can be successful. The motivation of the salespeople is best done by changing the rewarding system for machines and contracts and by making clear …
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing. To elucidate the problem a survey has been performed on three architecture- and engineering business and their client. From the study, elements that are important to create loyalty …
… shelf attractiveness of its products. The design process itself needs to be internalised, entirely controlled by the organisation and to involve specialists from all departments related to the planning, execution and evaluation of a marketing campaign. Both micro and macro …
Hur påverkas företaget?
… has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing …
Varumärket som ett strategiskt verktyg
… management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the …
… thesis is to improve understanding of how learning in a company occurs over internal boundaries and to investigate whether individuals need to be motivated in this regard. We also aim to give recommendations as to how this can be developed. Furthermore, we will work out a model …
… internationalization process of the SMEs, and try to define the motives and internal factors impact their foreign market entry mode selection. Thesis purpose: This thesis is based on qualitative method using case study. The primary information sources are the interviews with …
… or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not …
En kvalitativ studie av företags investeringar i ståuppkomik
… for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished. In internal events the entertainment functions as a means to show the employees appreciation for their …
<em>Aspekter och argument</em>
… impact, a good built environment and a non-toxic environment. By establishing internal rules, companies within the industry can reduce their environmental impact. SMT (AB Sandvik Materials Technology), a part of the industrial group Sandvik AB, has set a target that during 2014 …
… internationalization process of the SMEs, and try to define the motives and internal factors impact their foreign market entry mode selection. Thesis purpose: This thesis is based on qualitative method using case study. The primary information sources are the interviews with …
Titel: Intern Marknadsföring och Kundrelationer ” hur förhåller sig dessa till varandra” Sökord: Intern marknadsföring, kundrelationer, relationsmarknadsföring Problem: Hur förhåller sig ett företags interna marknadsföring till dess kundrelationer? samt: Hur förhåller sig …
- en fallstudie av fyra industriföretag
… These themes are globalization, a changing communications environment, and internal branding. Their significance for the continuing development of industrial branding is also discussed.
De nya moderaternas politiska kommunikation under valrörelsen 2006
… market is increasingly important. The conservatives have gone though a major internal change since Fredrik Reinfeldt was elected to be head of the party. Today, the conservatives campaign work is professional and the party uses external experts to maximize the efficiency of the …
