106 uppsatser · sida 5 av 8
… fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost …
… energy to create a relationship with the customer as an individual. Within the fashion industry's retailing business, this approach is shown in the terms of customer clubs, newsletters and personal interaction in the stores. While more and more companies spends time and money in …
… och de själva på. The Swedes are buying more and more clothes, and interest in fashion and clothes is greaterthan ever. The product alone is not enough to satisfy consumers today, and the place wherethe product is purchased has become increasingly important for the shopping …
… for cheaper goods in rapid change. For several decades the European apparel companies have moved their manufacturing to countries with lower labour costs to meet the requirements of low prices. A major part has been moved to China, but also to other countries in Asia. Now the …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… for their products and brands. We will examine whether product placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that …
… directors' report is formulated and why the information is formulated in that fashion. I have examined seven companies listed on the Large Cap Segment of the OMX Stockholm exchange. Four companies from the materials sector and three banks from the financials sector were included …
En studie om hur e-handelsföretag använder sig av lojalitetsprogram
… of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around …
Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial …
… på ett hjälpfullt sätt.Syftet med studien är att med en kartläggning av fast-fashionkonsumenters nätbeteende och attityder fastställa hur modeföretaget Gina Tricot som har flera försäljningskanaler kan öka besöksfrekvensen till den virtuella butiken genom marknadsföring online …
a case study of Hennes & Mauritz, Lindex, Kappahl and MQ
… that: ”Though many think that sustainability is too difficult to measure, companies have found that unless the impacts are measured, they are commonly ignored in the resource allocation process”. Corporate responsibility is often referred to as a business case, i.e., that social …
… We have examined, analyzed and compared various marketing strategies and how fashion companies apply them in their business process today. Then we compared them with each other and with the theory we have developed to see the similarities and differences among firms and between …
… over consummate and that theresources of the world slowly fades away. The fashion industry has also been accused forinhuman working conditions such as child labor, long working hours or dangerous workingplaces. Due to this, companies starts to take their responsibility in the …
… liknande problem när det gäller marknadsföringen och dess genomslagskraft.The fashion market is today highly competitive and it becomes increasingly difficult to differentiate their businesses. An increased media noise continually distracts the message the company wants to send …
En studie om användandet av gift bags som marknadsföringskanal
… bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with …
… effect on attitudinal and behavioral brand loyalty, specifically relating to fashion brands. Furthermore, the research findings reveal that there is no significant relationship between influencer marketing and either aspect of brand loyalty. Therefore the study concludes that …
