106 uppsatser · sida 6 av 8
En fallstudie på H&M:s Lagerfeldkollektion
… values such as Brand recognition, equity and larger market share. Recently the fashion company H&M launched a collection together with the esteemed fashion designer Karl Lagerfeld. The objective of this paper is to examine the effects the collaboration had on consumer’s …
… more money on products for their children. Also the fact that parents use fashion products for children as a way to reflect their own status and that children are becoming more fashionable and aware of trends have contributed to the markets expansion. All together this leads to …
… only once with products that can be reused over and over again.When famous fashion companies such as Yves Saint Laurent start to sell textile bags, the product achieves a higher status and be¬comes a fashion accessory that is used by people in all ages and social classes in the …
… properly in order not tofail. J Lindeberg and Peak Performance are two Swedish fashion companies which both havemade brand extensions. They are working or have been working with similar product categoriesbut the brands have a different image.Purpose: The purpose of this report …
Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers …
att skapa gemensamt värde genom sinnesmarknadsföring i modebutik
Bakgrund: Målstyrning är ett ofta tillämpat verktyg i offentlig verksamhet där övergripande mål uppstår på politisk nivå och sedan bryts ner genom en målhierarki för att fungera på respektive nivå. Målstyrning innebär att mål sätts för en verksamhets delar eller helhet och …
… distributors and retailers. Since perfumes often carry names of prestigious fashion houses, we have also investigated the global fashion chains' attitude to the category examined. The reason for this is because for us it is conceivable that they would be able to change the …
Preskription och adekvat kausalitet vid trafikolyckor
… insurance companies? need of settling insurance claims in a quick an orderly fashion. However, in recent years the Swedish Supreme Court has made several rulings to specify what is meant by ”sufficient knowledge”. Unfortunately these problems show no signs of becoming less …
en studie av användandet av ekologisk bomull inom H&M
… (CSR). H&M is a Swedish multinational company and the concept of H&M is fashion to a low price. The material most often used in producing clothes is cotton. Cotton is the most sprayed crop and a great amount of water, pesticides and inorganic fertilizers are used in order to get …
… hungry companies/ mafia. Brian Holmes points out Thomas Frank who argues that fashion designers and advertisers have their own existential interest in transforming the system, and that "? the result?? at least during the sixties, ??was a change of 'the ideology by which business …
… weather derivatives in order to be able to manage weather risk in a proper fashion.
… that it can be used not only on the specific case company but also on other companies acting in a similar situation or context.
Hur påverkas företaget?
… be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is …
En studie om utmaningar och problem kring överföring av affärskoncept och organisationskultur
… This may be possible because Jobzone successfully encodes artifacts in such fashion that new organizations can easily decode the information. In order to teach franchisees corporate values, Jobzone distributes ethical rules and arranges franchise meetings. However, because of …
… achieved the conclusion that Acne Jeans wants trough its trademark provide fashionable garments to the customers. The respondents that have made themselves an opinion about the company have a positive image of Acne Jeans. The respondents whom cannot identify themselves with Acne …
