106 uppsatser · sida 7 av 8
En explorativ studie om processen att föra?ndra ett företags grafiska profil
… therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company’s customers have perceived the change. To fulfil the purpose of the essay a case study was carried out on a company’s …
En studie kring hur svenska mikroföretag bygger upp sina varumärken på Internet.
Nya möjligheter leder till nya utmaningar. I takt med att privatpersoners användande av Internet ökat explosionsartat, har även företagens närvaro ökat markant. Företagen ser möjligheter då kostnaden för marknadsföring och varumärkesbyggande on-line ofta är lägre än att gå via …
En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
… 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably …
Appropriation av konstverk i annonser
… 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably …
? ”Att” lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? …
En studie om avverkningar och avverkare i skogarna runt Saxdalen i södra Dalarna
… and biodiversity must be conducted in more strategic and coordinated fashion. There must be common criteria and strategies for large forest areas so that species can spread and survive the forestry, especially considering future climate change.
… used by trendsetters and celebrities and are often a recurrent theme in fashion magazines and styling jobs. Famous people like actress Josephine Bornebusch and artist Agnes Carlsson advocate second hand and have second hand clothing in their closets.Two retail companies that are …
En flerfallsstudie av svenska modeföretag
Med en mer globaliserad va?rld och mer homogena marknader har betydelsen för marknadsanpassning pa? utla?ndsk marknad blivit alltmer ifra?gasatt. Vissa svenska modeföretag har olika uppfattningar anga?ende detta da?r vissa anser att anpassning inte alls behövs da? modet a?r …
… interest of the fur trade and itsconnection to CSR. We want to know if a fashion company would financially benefit frompromoting a more active work concerning CSR and the fur trade. Since there do existevidence that people do care about the treatment of animals we believe that …
Kostnad mot kvalitet
Unit testing is a type of testing technique which is becoming quite fashionable to the developers and companies that are in the business of creating and managing software. Alas there are seldom any concrete data to support the positive claims of the authors in unit testing …
Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped …
En studie om svenska modeföretags etablering och varumärkesbyggande på internationella marknader
Syftet med denna uppsats ämnar att beskriva svenska modeföretags internationaliseringsprocess. Därför ska vi undersöka och analysera nätverkets betydelse, barriärers påverkan, val av etableringsstrategier och varumärkesbyggnad vid internationalisering. För att uppnå syftet med …
… place the product correct on the market in best way for survival in the fashion industry. Conclusion: By using a positioning model, the entrepreneur / creator can consider their rivals and competitor and put their own product to the intended customer. The theory helps business …
… the positive effects of a concrete product name, which provides insights for fashion companies online. Finally, the authors of this thesis hope to inspire to further research within this area.
Användningen av innovativa marknadsföringsmetoder hos svenska modeföretag
År 2013 var den globala omsättningen för modeindustrin ca 76 tusen miljarder svenska kronor (Office of Textiles and Apparel, 2014). Bara i Sverige omsattes det 229 miljarder svenska kronor år 2012 inom denna sektor, en ökning på 11 % från föregående år (Tillväxtverket, 2014) …
