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Over the past decade, the fashion industry has experienced a relatively high rate of consumption with material and clothing becoming increasingly subject to waste and disposal. As a result of the increased awareness within the industry the interest in CSR (Corporate Social …
The struggle for the customer has become a priority for the fashion industriesconsidering that it is the customers? willing to shop that guarantees theircontinuous survival on today’s competitive market. To keep the customer happyand satisfied, should be their priority as this …
… of the brand can also come with risks.We have researched two companies in the fashion- and textile industry ? Oscar Jacobson and Hemtex. We chose these companies on the basis that they recently repositioned their brands, even if the process is not yet finished, and that they …
… KappAhl is interesting to study since, they were one of the first major fashion chains in Sweden to establish a Code of Conduct. We show that KappAhl select the suppliers they inspect in accordance with its Code of Conduct based on two main reasons, namely efficiency and …
… KappAhl is interesting to study since, they were one of the first major fashion chains in Sweden to establish a Code of Conduct. We show that KappAhl select the suppliers they inspect in accordance with its Code of Conduct based on two main reasons, namely efficiency and …
… KappAhl is interesting to study since, they were one of the first major fashion chains in Sweden to establish a Code of Conduct. We show that KappAhl select the suppliers they inspect in accordance with its Code of Conduct based on two main reasons, namely efficiency and …
… KappAhl is interesting to study since, they were one of the first major fashion chains in Sweden to establish a Code of Conduct. We show that KappAhl select the suppliers they inspect in accordance with its Code of Conduct based on two main reasons, namely efficiency and …
… is spreading all over the world. It is for the future to decide what kind of fashion companies that will survive. According to analysts, it is the companies with a nisch that are mostly expected to survive, for example, Case Company X which is working with design, production and …
… The study is based on a qualitative study of four Swedish companies in the fashion industry: Kappahl, Gina Tricot, Åhlens and Indiska. The results show that according to the theoretical framework, the four companies do not reach a complete strategic approach to CSR. To achieve …
… degree project in Textile Technology involving collaboration with the Swedish fashion company Bellaobastian. The report aims to provide insight to the environmental activities surrounding the supply chain in small clothing companies, what difficulties that can occur and how the …
… by the staff. All in all, the wholevisit can be seen as an experience. For the fashion web shops, this is not possible andhence, they have to find other ways.Our purpose with this study is to describe how web shops replace the physical roomfor communication. We will do that by …
… country in the textile industry. During the 1960s morecompetitors arose as the fashion industry grew stronger and theglobalization became a fact. Today there is an abundance of brandsand products in the fashion- and textile industry. This has given thecustomers a greater range …
… company has to frantically struggle to get the customer's attention. As the fashion industry is spinning faster, the result is that customers expect new clothes in the stores every week. Having a strong brand identity has therefore become more important. The logo is an important …
The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical …
… through CSR??? Is the interest for ethics important enough among swedish fashion consumers to have animpact on their buying desicion?The purpose of this study is to illustrate how companies in the fashion industry can apply CSR, toenhance their brandimage, and create competitive …
