106 uppsatser · sida 3 av 8
… and take on their social responsibility in the community.The study focuses on fashion companies, whose head offices are located on the west coast of Sweden. This study is using a mixed method, partly interviews with structured questions and partly a qualitative textual analysis …
… kunderna och bidra till en ökad försäljning. Uppsatsens fokus ligger i fast fashion-segmentet inom modebranschen och belyses genom fallföreta-get Gina Tricot. Utgångspunkten är en relationsmarknadsföringsstrategi där de underlig-gande faktorerna utgörs av lojalitet, kundvärde …
Det digitala skyltfönstret
… and most importantly; it’s free. Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to …
En studie om Sociala Medier och Sökmarknadsföring
… a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a …
-En fallstudie av lågprismodeföretaget BikBok
… outsourced interorganizational buyer-supplier relationships in the low-price fashion industry. A qualitative case study has been performed on two supplier relationships of a low-price fashion company. By identifying specificities of the industry and relating them to control …
… target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with …
En varaktig företeelse?
… study has been to examine how collaborations between clothing companies and fashion designers can influence their brands. Our ambition has been to describe this phenomenon by describing how collaborations can affect and influence the clothing companies? brand identity, image and …
En studie i hur företag använder sig av kända personer i sin marknadsföring
… the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries …
… in low-cost countries due to its labour-intensive character. It is crucial for fashion companies to allocate their activities in their value-chain effectively in order to reduce lead-times. Companies must co-operate within the value chain in order to be competitive on the …
- En studie i hur CSR kan pa?verka svenska modeföretags anseende
… consumers respond to CSR-initiatives. We based our case study on the Swedish fashion brands Gina Tricot and Nudie Jeans, two companies that have both chosen to undertake CSR- and sustainability efforts. The study’s foundation lies on material from our conducted in-depth …
It’s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex …
… The motivebehind most customer clubs is to create purchase fidelity.Many fashion companies face the challenge of working with customer care in a way thatstrengthens the company's relationship with their customers. If a fashion company's customerclub is losing loyalty it may …
En utvärdering av karaktärsdrag hos svenska modeföretag i samband med internationalisering
… in order to achieve the desired results. This study focuses on the Swedish fashion market and its degree of internationalization. The purpose is to attempt to discern whether there exists a correlation between the degree of internationalization and its financial performance. The …
… from the company.Gina Tricot is one of Scandinavia's fastest growing fashion company that focuses on women of all ages. They manufacture and sell clothing and a small assortment of accessories and describe the results of their collections as freshly made fashion that reflects …
… aktiviteter.For companies that compete in the dynamic and highly compatible fashion market, the greatchallenge is to create a sustainable competitive advantage to be able to win the customer during themost profitable circumstances. An important tool for this ambition is an …
