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… av dem bör följaktligen anpassas till den aktuella situationen.The textile and fashion industry increasingly gain attention for not being a sustainable industry. As a result a range of fashion brands have been launched. They consider the impact on the environment and people …
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
The following study examines how four Swedish fashion companies ” Gina Tricot, NLY Man, Ellosand Tiger of Sweden ” design their content on TikTok. The starting point is that TikTok is not only achannel for marketing, but also shapes how content ”should” look through its platform …
… of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It’s no longer an economical question to be able to wear the latest fashion trends, the availability of cheap fashion clothes …
… essay focuses on a problem identified among small to mid sized Swedish fashion companies: the large dependence on out sourced production agencies and full price producers. The purpose of the essay is to identify the prerequisites and obstacles these fashion companies might …
This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance …
… i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen. Fast fashion är en affärsstrategi vars mål är att reducera ledtiderna från idé till butik och strategin syftar till att tillfredsställa kundernas behov av de senaste trenderna på mycket …
… and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to …
- Praktik och förutsättningar för snabbhet och flexibilitet i inköp
… the purchasing function, mainly the supplier selection activities, in the fast fashion apparel industry. The purpose is 1) to explore the criteria associated with supplier selection for fashion products, and 2) to analyze the purchasing activities in order to find …
en studie om hur e-handelsföretag inom modebranschen arbetar med korta ledtider
… is to provide a deeper understanding of how e-commerce companies within the fashion industry are working with lead times and illustrate and analyse differences and similarities between companies. Research question - In which ways are e-commerce companies within the fashion …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term …
In today’s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in …
En studie om PR-konsulters förändrade arbetssätt i och med modebloggarnas framväxt
… PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellström Tutor: Ylva Ekström Purpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
The lifecycle of fashion products get shorter and shorter. Companies in the fashion business needto make sure that they can offer their customers the right products, in the right quantity at theexact right time. The competition on the fashion market today is tough and if …
… productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been …
