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… modeindustrin växt och blivit både snabbare och billigare och begreppet fast fashion har etablerats. Fast fashion är en affärsstrategi inom modeindustrin vars mål är att reducera ledtiderna från idé till butik. Strategin syftar till att tillfredsställa kundernas begär av de …
… is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be …
… price to the ability to quickly respond on new trends and customerdemands. Fashion companies in the textile sector appear on a complex and unpredictablemarket where new trends and the demand shifts quickly. In order to be competitive on themarket the companies need to renew …
… wear market. They create mini collections for the youngest with a sense of fashion. But I chose to not focus on the international market and to look deeper into the Swedish market and the differences between Swedish brands. I chose three brands that points at different target …
- och fyra andra medaljer i det svenska moderacet
The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In …
… liknande omständigheter att ta del av.Due to more selective customers, shorter fashion trend cycles and cheaper fashion, in today'sglobal fashion industry companies face stiffer competition and they are forced to act faster toanswer customer demands. As such, purchasing …
… The purpose with the essay is to delineate what a possible connection between fashion and brands in fashion companies can be like. Methodology: A qualitative case study with an abductive approach. Theoretical perspectives: Fashion theory, psychological theory and economic …
En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
… decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies. Seminar date: 2008-01-14 Course: Candidate thesis media and communication, 15 ECTS, Authors: Micela Danielsson, Frida Åhs Advisor: Larsåke Larsson Five keywords: Profile, Image …
… of sustainability effort that is expected. This is particularly important for fashion companies since the textile industry are characterized by increased consumption and fast-fashion but at the same time facing global and environmental challenges. The purpose of this study is to …
… in contract based textile production, the geographical proximity of Swedish fashion companies is a contributing factor to this. When fashion companies in Sweden contractually enlist production in Turkey they encounter many problems when they want to maintain their code of …
En studie om små och medelstora företag i den svenska modebranschen
Background: The Swedish fashion industry grows steadily, today it’s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry. Smaller companies may find it difficult to …
en studie om Redaktionell PR
The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due …
… play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook, web pagesand blogs, to spread their brand. The high visibility and the spread of information on theInternet can …
… effektivisera logistiken hos svenska modeföretag med e-handelsverksamhet.The fashion industry changes rapidly and fashion products have very short life-cycles. Time is therefore of the essence and constitutes an important competitive factor. By reducing lead time in the …
… today to use emotions instead ofinformation to attract the customers. Fashion ads are often created to form an emotion withthe consumer. It is also very important to make ads that the target group can identify with.The advertisers often try to achieve this by using models with …
