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… the marketplace has become harder and more competitive than ever.Since the customers nowadays have more access to product information the consume patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products. Today’s consumers …
En marknadsundersökning av bankens företagskunders attityder
… that lead to customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank. The purpose is also to find out what the corporate customer think about Bergslagens Sparbank and why they think as they do. Method: For this essay the authors have …
En explorativ studie om processen att föra?ndra ett företags grafiska profil
… how does the process behind the change occur? In what way have the company’s customers recognized the change and how has the company’s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion …
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image …
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image …
En fallstudie om ett nytt apoteks positionering utifrån konkurrenskraft
… core values; credibility, safety and security. The company believes that their customers will base their choice of pharmacy based on the geographical location and the customer experience. Customer experience is based on service and customer relations. Medstop also wants to be …
En fallstudie om goodwill ska redovisas som en tillgång och om dess redovisning har förbättrats av de internationella reglerna.
… Purpose The purpose of this study is to describe Tryckföretag Z´s existing customers buyer behavior and supplier relations concerning purchases of print and Give-Aways in order to give suggestions about which measures Tryckföretag Z can take on in order to increase the sales …
En undersökning av företagskunders köpbeteende av presentreklam & trycksaker samt deras leverantörsrelationer
… Purpose The purpose of this study is to describe Tryckföretag Z´s existing customers buyer behavior and supplier relations concerning purchases of print and Give-Aways in order to give suggestions about which measures Tryckföretag Z can take on in order to increase the sales …
… the possibilities to consolidate existing authentication methods foraccessing customers. The problem lies in the amount of methods being used. Through case study wefound that smart cards, SMS-service, software and hardware tokens exist.The only method feasible from a security …
En studie på ett konsultbolag i nätverksbranschen
… the possibilities to consolidate existing authentication methods foraccessing customers. The problem lies in the amount of methods being used. Through case study wefound that smart cards, SMS-service, software and hardware tokens exist.The only method feasible from a security …
… needed to support the business processes within delivery scheduling between customers and suppliers.Enterprise Architecture (EA) is a concept to enable the alignment of Business processes and Information Systems. EA is the framework for the architectures of business, information …
En fallstudie av Billerud
… performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting …
… out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to …
… buying behavior, especially when it comes to impulse purchase. Furthermore customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and …
En fallstudie av företaget Ving och dess kunder
… vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the …
