Uppsatser om customers – sida 17

Musikens oanade effekter - En studie om musik i dagligvarubutiker

C-uppsats · Handelshögskolan i Stockholm

… marketing tools seldom find their way. The impacts of in-store atmospherics on customers and the psychological impact the store environment has on their decision-making are rather remarkable. An in-store atmospheric that often is used in order to affect customers is music, in …

Vikten av att målgruppsanpassa butiksatmosfären

en studie om atmosfärens påverkan på konsumenter i modebranschen

C-uppsats · Handelshögskolan i Stockholm

… perspicuous the layout is. 150 surveys were collected, 75 in each store, from customers on their way out of the store. The results show that the in-store atmosphere affects the customers' attitude and behavior, but not always in a positive way. It's important that the store is …

Skyltfönstrets möjligheter - En kvantitativ studie om skyltfönster baserad på kreativitet och tid -

C-uppsats · Handelshögskolan i Stockholm

… studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the …

"Inte supporter, men ..."

En kvalitativ studie av hur lokala sportjournalister förhåller sig till "sina" elitlag

Kandidatuppsats · Mittuniversitetet

… companies think about their packaging design, to get an understanding of how customers perceive the packages and to see which elements are on the packaging. The study shows the importance of good packaging design, because customers rarely differ the packaging and its contents …

Do it yourself

En studie om lokalproducerade produkters förpackningsdesign

Kandidatuppsats · Mittuniversitetet

… companies think about their packaging design, to get an understanding of how customers perceive the packages and to see which elements are on the packaging. The study shows the importance of good packaging design, because customers rarely differ the packaging and its contents …

Två sidor av samma mynt

Brand alliance bidrar till brand confusion i bankbranschen

Masteruppsats · Örebro universitet

… as other independent(fristående) sparbanker have discoveredthat some of their customers can not separate them from Swedbank. Some customers maythus believe that they are the same bank. This study seeks factors that may contribute to thisproblem, and measures that can counteract …

Ge och ta

En studie om hur e-handelsföretag använder sig av lojalitetsprogram

Kandidatuppsats · Högskolan i Halmstad

… of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework The theoretical framework starts with definitions of …

Migration av distribuerad relationsdatabas för lagring i webbläsare

Kandidatuppsats · Uppsala universitet

… results in that software, which was previously sold and distributed to the customers whom then had to install the software on their own computers, now is being replaced with Software as a Service (SaaS). SaaS makes software available through the customers? browsers, which …

Kvalitetsarbete i fritidshemmen - en framgångsfaktor

Kandidatuppsats · Linnéuniversitetet

… way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities …

Sociala verktyg på en digital marknadsplats

Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte

Kandidatuppsats · Umeå universitet

… way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities …