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… prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of …
… degree of satisfaction and value for the costumer. The communication to the customers has to be clear and focused, which demands a clear target. In spite of that a lot of companies choose to draw a lot of attention of marketing against diffuse targets like ”all the women” or …
enkätundersökning om gruppbebyggda småhusträdgårdar
… result from the survey, a preset garden was an appreciated concept among the customers. A preset garden could even be the ruling point for the decision of which house provider the customer chose. Most people want the garden to offer room for relaxation. The result also shows …
analys och förslag baserat på Service Management Systemet
… service, retailer Aim: Explore how Nelson Garden AB manages to reach out to customers through positioning of their own labels, when they as a manufacturer are partly dependent on the competence and sales skill of retailers. Methodology: E-mails were sent out to 6 different …
… to the development of business relationships between a supplier and its customers. The research area and research problem was further developed into three research questions. The research questions concerns the following subjects: the substance of business relationships and …
en studie av dagligvarubutikers förhållningssätt till lokalproducerad mat
… interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social …
… the service sector use humour, charm and flirt in the interaction with their customers. The service management research is quite extensive, but despite this the research partly misses studies around why employees tend to act in certain ways while interacting with their …
Kan fastighetsmäklarens arbete omvandlas till en säljande upplevelse?
… differences between different products have decreased in value for the customers. The differentiation is more about senses, esthetical symbols and design. Modern economy is more and more focused on consuming and produce dreams and lifestyles. Maybe are we ready to face a new …
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
En fallstudie om Scandinavian Airlines kundrelationer
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
varför miljöcertifiera?
… as very important. It also shows that they notice an increasing demand among customers. The demand also seems to be higher among corporate customers. Eco-labeling can be used as a tool to show the customers that the hotel is working according to special criteria which aims to a …
En studie om marknadsförhållanden och produktlansering för Tradewell Group AB
… in a, for this market, unknown way. By doing so Tradewell offer their customers fast and price worthy surveys where the results can be viewed online where they are constantly being updated. At this very moment CSS is about to be launched och so the purpose of this master thesis …
Användargränssnittsutveckling med stöd av användarcentrerade metoder
… C2 Management has developed an IT-system, System C2, in order to help their customers to harness ideas from coworkers, customers and suppliers. A prototype has been developed in order to give an example on what changes that can be made in the improvement of System C2's user …
<em>Utifrån ITIL, CRM och supporthantering på mjukvaruföretaget Medius AB</em>
… Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each …
… focus on profit maximization. Working with fuel saving methods leads to more customers through lower prices and more customers because of the improved environmental image. We belive that it is important that the lorry centers are proactive when working with fuel saving. They may …
