397 uppsatser · sida 7 av 27
… för alla företag att fokusera på att skapa långvariga kundrelationer.Customer relationship management (CRM) gör det möjligt för företag att spåra kundersinteraktioner med företag. Det har blivit alltmer viktigt för företag att vara aktiva inom socialamedier för att skapa både …
En kvalitativ studie om CRM-användning för att stödja företags kundrelationer
… därför få en ökad förståelse för kunders beteende och önskemål. CRM-system (Customer Relationship Management-system) är ett hjälpmedel i detta arbete och har därför blivit en prioriterad investering för företag då kunder betraktas som dess viktigaste tillgång. CRM-system är en …
… highlighted. Such were the work with relationships, the relationship with the customer was important, when it comes to B2B (business to business) sales. It was implied that the price impact on the sales were relatively small and the factor that decided whether it would end in a …
… advertising is seen as annoying and is more likely to cause irritation among customers than profit for the businesses. Traditional marketing methods and pushy selling strategies is said to no longer be efficient. Today’s marketing is more about creating value and building …
… theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers, andrelationship marketing theories tend to focus more on a win-win situation, than on thecompany …
… them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We have presented our results through a market research, observations and through an interview with the head of the visual …
Sammanfattning Det förekommer dagligen företag som anordnar tävlingar och lotterier på Facebook utan att ta hänsyn till lagar och regler. Företagen saknar allt som oftast lotteritillstånd och bryter därmed mot 9 § Lotterilagen. Det kan även ifrågasättas huruvida de tar hänsyn …
… 6 billion SEK. 45% of the produced volume goes to the Swedish market where the customers are the DIY-sector and industrial customers. Setra as well as the other Swedish sawmilling companies operate in a very competitive environment. The customers demand on the products and the …
En fallstudie på Flow Systems AB
… process of change and how this reflects the external marketing in relation to customers. The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of …
en utveckling av Skandias webbplats
… and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive …
En studie vid logistikföretaget Foria
… from different aspects. The KPIs should be attractive to both Foria and their customers, with the aim to strengthen the interaction between both parties. The basis for this work is a research in which a literature review and a survey of the market for Swedish logistic service …
En fallstudie om den svenska marknaden för nätdejting, dess nuvarande tillstånd och framtida utmaningar
… to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is …
En studie om Sociala Medier och Sökmarknadsföring
… is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing …
… of sensemaking are combined with a discourse analytic method. By interviewing customers to two companies, one with orientation on trotting horses and one with orientation on showjumping horses, it was found that value is constructed through retrospective stories. The customer …
En fallstudie inom den svenska dagligvaruhandeln
… question then becomes, which strategies will be successful and lead to higher customer loyalty. Problem: Are the traditional grocery stores using strategies that can compete in addition to pricing and will those strategies lead to long-term survival? Objective: Is to analyse and …
