397 uppsatser · sida 9 av 27
På vilket sa?tt arbetar svenska foöretag med CRM och finns det goda förutsättningar för att bedriva ett framgångsrikt arbete?
… hanteringen av datalagring under 1990-talet har tillsammans skapat begreppet Customer Relationship Management, förkortat CRM. Begreppet kan beskrivas som en strategisk metod som anva?nds av företag för att öka första?elsen för kunders behov. En lyckad CRM implementering och …
… chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them. One reason for this can be that the franchiser feels that it is difficult to have common goals and visions for a …
… today, it’s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive …
En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden
… professional service firm, because they are more flexible and can supply customer specific services which favors? good relationships and future revenues. Conclusions: The usage of classic strategies (price, differentiation and cost leadership), were not applicable to smaller …
… Since agricultural and forestry businesses are generally seen as secure customers by banks, due to high property and land values, the competition between banks with agricultural and forestry businesses as customers has amplified. In order for banks to implement suitable …
en värdeskapare?
… to focus on providing the clients with updated information about what type of customers is isiting the portal, how many is shopping, what do they want, almost act as a link between consumer and customers, which is key to attract new customers/clients to the Portal.
… what an overall usage would mean in terms of improved internal communication, customer focus and information management. The following questions will therefore be investigated in this study: · How, by whom and where is MSMS used within FSEE’s After Market and Sales divisions …
… and the market is becoming more sophisticated. This results in more demanding customers, and the need for offering more content and services with a focus on usability for the end-users. The operators are starting to loose both their strong position and revenue in the Telecom …
En fallstudie av reklambyråer
… advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers. A problem that exists in a relation between the two is mainly lack of loyalty from the customer. The income of an agency …
The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity …
En fallstudie av Clas Ohlsons efterfrågestyrning.
Background: Today’s market offers customers many more possibilities to choose than before. With that the customer’s requirements on the company have become higher, products of the best possible quality to the less possible price when the customer demands them,specially …
Abstract ”Understand the customers value in use ” A multiple case study of three industrial companies? or ”Förstå kundens bruksvärde ” En multipel fallstudie av tre industriella företag? brings out the problem that it is easy to assume, what the value is for the customer. The …
en studie om SAS Sverige
… Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers. To shed light on the …
Denna undersökning handlar om hur användandet av CRM-system (Customer Relationship Management) påverkar företag och dess kundrelationer. Forskningen om detta visar att CRM-system kan ge stora fördelar för både kunderna, företaget och relationerna där emellan. Men det finns många …
… to the development of business relationships between a supplier and its customers. The research area and research problem was further developed into three research questions. The research questions concerns the following subjects: the substance of business relationships and …
