397 uppsatser · sida 5 av 27
… Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies …
en fallstudie inom Stadium AB
… a case study at Stadium AB, which is a retailing concern with a high level of customer contact on a daily basis. The conclusion is that trust most likely is the key variable in measuring relationships. It also indicates that the other variables are a base in the development of …
… with them. Realy-estate companies? can transferred these tenants to satisfied customers with increased engagements and understanding.In the resultes from survey appears a wish from ”pasive” tenants about bigger engagements and more understanding from landlord. The survey points …
En studie om kundtjänst på Twitter och Facebook
Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a …
… thesis is to describe the importance of factors that can have an impact on customer satisfaction on the basis of a relationship perspective. To do this the author has looked into a company called Q-steps and conducted an investigation on their costumers opinion of their …
Fyra framtidsscenarier för den svenska marknaden
Mobile TV ” is the introduction on the Swedish market about content and customer relationship” This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors …
… room for an increasing importance of the brand’s position on the market. The customer no longer buys a garment for its function, but for image or perhaps even the personality it brings along. Acne Jeans and Filippa K are two successful Swedish companies that are established in …
En fallstudie om Scandinavian Airlines kundrelationer
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
… and the products they offer and sell can sometimes be difficult to understand. Customers are offered a large number of investment options with varying risk profiles. These developments have created an increasing need for knowledge and information among customers. The financial …
<em>Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?</em>
… among manufacturing companies, which means that they are forced to become more customer focused to survive in the market. A Customer Relationship Management system is a system that will be of assistance to help companies succeed in building long term relationships with their …
… to retail trade companies? web pages to better create relationships to their customers, add value to their brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? …
… of this paper is to analyze TPL companies, and their collaboration with their customers from a TPL perspective. The paper intends to get a bigger understanding of their collaboration, advantages/disadvantages and how the collaboration can be improved. The foundation for the …
Aktivitet i förhållande till kontext ? Spotify ur ett praktikperspektiv
… activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered …
strategier för att skapa lojala e-handelskunder
… web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional …
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing. To elucidate the problem a survey has been …
