397 uppsatser · sida 8 av 27
En studie om lösviktskonfektyr i Sverige
… Being loyal to a particular brand means a mutual relationship between customer and company created over time which may result in the customer experiencing a higher value and thus prefer a particular brand before another. Bulk confectionary can be characterized as an impulse …
en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank.
… become more important for banks to be competitive in their services to their customers so they don’t change bank. This has led to that more and more banks are trying to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several …
… process has involved competitor analysis and interviews with store owners and customer surveys, that have been conducted to identify areas for improvement of the current solution. Based on qualitative and quantitative studies requirement specifications have been drawn up to …
A Swedish Case
… a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to investigate, through a …
inom detaljhandeln
Syftet med vår uppsats är att utvärdera hur enskilda butiksägare, som ingår i en större kedja, ser på fördelar samt nackdelar att ingå i en större koncern. Syftet är också att utröna hur butiksägarna definierar en lojal kund samt hur de arbetar för att strategiskt skapa …
Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the …
… with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made. The methods that we have chosen to serve our purpose are by interviews with these two real estate agents and by surveys among …
Abstract Titel: How do established companies communicate with their existing customers? Level: C-level in the Business Administration Author: Jessica Axelsson and Trang Nguyen Thi Thu Supervisor: Per-Arne Wikström Date: 2012-05 Aim: Our aim with this essay is to describe how an …
… there are to maintain and develop a relationship between a producer and customer. The result of the analysis shows that there are important factors that influences on the trust in the relationship between a producer and customer. These factors are product- and service exchange …
… based on the internal supplier situation, but also on needs and desires at the customer side. The study has showed that a shift in business model effect the relationship with customers. The level of interaction decreases as the relationship is more focused on a pre-produced …
Relationsuppehåll genom vilja eller hinder
… three employees at Nordea. They describe a recent segmentation of the bank’s customers with the issuing of a new credit card; Mastercard Silver. This card was developed to be more simplistic in comparison to the bank’s premium card VISA Gold, and was developed to be the card …
En studie om små och medelstora företag i den svenska modebranschen
… fashion industry. Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion …
Titel: Hur påverkar kontantlösa banker relationen till kunderna? Nivå: C-uppsats i ämnet företagsekonomi Författare: Sofia Ågren och Nanette Brorén Handledare: Per-Arne Wikström Datum: Juni 2013 Syfte: Syftet är att belysa hur förändringen med bankernas kontanthantering i …
Hur bankerna ska klara en högre konsumentrörlighet
… purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out …
En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook
… i sin verksamhet för att hantera sina kundrelationer kan kallas för CRM (Customer Relationship Management). CRM kan beskrivas som företagets strategiska relationsmarknadsföring. Vidare kan CRM vidareutvecklas till att även omfatta aktiviteter på sociala nätverksplatser och …
