397 uppsatser · sida 23 av 27
… are likely to increase over time. In this study an analysis of the freight customers' preferences has been done as well as a circulation analysis for the train traffic, a cost analysis and a distance and travel time analysis. Realistic timetables for each train set have been …
<em>och kundinteraktion i mindre företag </em>
Title: Social Media ? And customer interaction in smaller firms Seminar date: 2011-06-10 Course: Information Logistics, D-level. Authors: Marie Stenhammar and Ulrika Carlsson Advisor: Jaime Campos Key words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth …
… partner, low financial risks, wellplanned logistics, good relationship with customers, brand name control as well as patienceand understanding that results from market entry take time.
Goda relationer är av stor vikt för att kunna knyta långa och hälsosamma kundkontakter. Detta är särskilt viktigt på den industriella marknaden, där kontakterna vanligtvis varar över decennier. Frågan är då hur företag kan skapa dessa starka band gentemot sina kunder och vilka …
… gives competitive advantage and results in a good relationship with the customer. The brand is a collection of thoughts, feelings and opinions that are channeled into both conscious and unconscious expectations of a product or service. Consumers today are very aware and remain …
… market that only demands softwood products of the lowest qualities. A personal relationship to the supplier, the supplier being large and that it is easy to contact the supplier is important criteria, characterising a good supplier. In addition to this the importers regard …
… buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data …
… could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the …
<em>Hur sociala medier har påverkat marknadskommunikationen på tre svenska företag</em>
… till både positiv och negativ kritik mot företagen. Det är även vanligare med "Customer relationship management" som beskrivs som ett sätt att skapa relationer med olika intressenter, i vårt fall via Internet. Vi intervjuade kommunikationsansvariga på tre svenska företag, gjorde …
Hur organiseras och styrs dagens liveunderhållning?
… implicit structure.Relationships are created by the agents? cooperation and customer relations with thesubcontractors. All the agents strive for the general goals to produce a concert and make all parties satisfied. Furthermore, there is a yin and yang-like relationship where …
Social Media Marketing
… media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field …
En kritisk studie av ICA:s relationsmarknadsföring
… av det har en fallstudie genomförts av ICA Sveriges användning av CRM (Customer Relationship Marketing), som är en variant av relationsmarknadsföring. Studiens metodologiska ansats har varit kvalitativ och materialet har samlats in genom intervju och skriftliga källor. Analysen …
En studie inom hemelektronikbranschen
It has become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce …
En studie om hur fastighetsdistributörer kan stärka sitt varumärke via Facebook
… and a snow ball selection. Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship Management Conclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for …
en studie om vad banker gör för att optimalt uppnå lojalitet via kundrelationer
… representativa banker för sektorn. Syftet med uppsatsen är att via modellen "Customer Relationship Management" identifiera på vilket sätt effekterna av bankens fokus och nerlagda vikt på kundrelationer leder till kundlojalitet. Undersökningen genomförs via den kvalitativa …
