397 uppsatser · sida 15 av 27
En fallstudie om Skanska
… essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented. The three sections are ultimatley supposed to …
en studie av DLA Agro
… opportunity for grain associations and local grain companies to offer their customers a varied range of commodities with a competitive pricing.To change this state, a majority of Swedish and Danish grain associations and local grain companies have established a trans-national …
En fallstudie om vilka faktorer som är viktiga för att reklambyråer ska överleva på den alltmer konkurrenskraftiga och överetablerade marknaden
Background: Change factors have appeared in advertising and customer understanding has grown among companies, which have led to important competitive advantages. Advertising agencies are not the only ones benefiting from this expertise anymore, but companies are starting to thus …
en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB
Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av …
en analys av betingandevillkoret
… despite its lack of resources and capital. This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference.
… despite its lack of resources and capital. This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference.
En studie av miljöcertifieringars värde och utveckling i den svenska bygg- och fastighetssektorn<em> </em>
… country. Environmental certifications are market-driven regulations, based on customer demand driving companies to conduct their operations in a sustainable way. According to Auld, Bernstein and Cashore (2008), the certification systems differs from other forms of CSR because …
I dagsläget har flertalet modeföretag valt att fokusera på kundorienterad marknadsföring istället för massmarknadsföring. Stor vikt läggs vid att skapa stabila och långvariga relationer med sina kunder, för att på lång sikt utveckla ömsesidiga värden samt konkurrenskraft på …
… always are available for them, something that contributed to more "infidels" customers.A common problem in many companies is that they believe that a satisfied customer is also a loyal customer. Creating loyal customers on the Internet is much more difficult than in real life …
Hur de sprider information och interagerar med sina medlemmar
… in posted announcements or links. Involvement includes interactivity with customers, and between customers where ways to contact the company, such as e-mail and message boards exists. An e-commerce store is also presented in this strategy. The outcome of this thesis is that …
En kvalitativ studie om hur små revisionsbyråer hanterar sina relationer med småföretag.
This is a qualitative study about small auditing firms and their customer relationships with SMEs. It contains a total of eight interviews, two with audit firms and six with SME’s. The purpose of the study is to understand how small audit firms manage their customer …
… survey with representatives from both existing as well as non-existing customers of Salming Underwear.The results of our study show that Salming are having trouble communicating their brand value out to customers. Their core values are "No Nonsense" and affordable underwear …
… these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen …
En ja?mförande studie mellan ett offline- och onlineföretag i deras arbete med att skapa lojala kunder
Utifra?n relationsmarknadsföringsperspektivet har va?rdandet av relationen till kunder uppma?rksammats inom marknaden för detaljhandel. Inom detta omra?de a?r lojalitetsskapandet en viktig del och forskning visar tydligt pa? att företag som a?r verksamma offline respektive …
Felhantering i revision: En undersökning av ett tänkbart samband mellan etiskt ledarskap och felhanteringsklimat.
… means being able to act in a manner which will ensure a good job towards customers but also within the internal operations. The ethical leadership may thus have an impact on how auditors handle the error environment both internally and externally. It is very important for …
