397 uppsatser · sida 16 av 27
… creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… the Facebook study wehave conducted three surveys on persons who are customers at ICA. Respondents here consists of customers who traded at an ICA store in Stockholm on three different occasions and times. In order tostudy consumers' actual buying decisions are also sales on …
En fallstudie om kravhantering ur ett utvecklingsperspektiv
… were hard to anticipate. The respondents felt that the relationship with the customer was most important when developing, nor was it important to identify the end users. The developers often expressed that customers lacked sufficient knowledge, and that the customer had not had …
… are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was …
påverkande faktorer för lojalitet
I den konkurrensutsatta bankmarknaden har det blivit viktigare att utveckla kundrelationerna då det är ett bra sätt att differentiera sig från varandra. Avsikten med studien är att förklara och analysera vilken inverkan demografiska faktorer har på lojalitet. I teorin har det …
En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.
… the market. Festivals also need to offer added value in order to attract new customer and to maintain their current relationship to their customers.
en kvalitativ studie av skogsmaskinentreprenörersverksamhet och framtidsvisioner
… silviculture, long-term logging planning, transports, co-ordination work for customers and sub contractors, and developing of administrative IT systems. In the future the forest contractors could think of expanding their business with lorry trans-ports, soil scarification …
A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this …
An Investigation on Relationship Bonds, Adaptation, Trust and Commitment
… collected. The findings conclude that a Chinese firm’s exposure to Western customers leads the former to partially adapt to a Western approach to inter-firm relationships. The strength of inter-firm bonds is found to link to trust. The level of adaptation undertaken by the …
- en kvalitativ studie om nystartade företags arbete med sin positionering
… them a clearer understanding of how to communicate their uniqueness to their customers. Value of research: Only 60 percent of the newly started companies survive their three first years. In our study we researched newly started companies work with positioning and we looked at …
analys av slakt-, styckning- och charkföretag
… supply" is based on the theory and social capital. The close relationship with customers and suppliers builds to a large extent on trust. Instead of formal contracts, there is a more informal relationship between the parties. The productivity of these company facilities is lower …
… aktiva.Studien har undersökt hur SP kan uppnå dessa mål. Genom att använda relationship marketing (relationsmarknadsföring) som en teoretisk ram för analys har andra aktörers perspektiv på marknadssegmentet, skogsägare och virkesköparens behov kunnat identifieras och …
att värva nya och behålla befintliga donatorer
… The essay proceed from theories in development, fundraising, communication and customer relations. The development theory focuses on five phases of fundraising which go through different cycles of fundraising. In the fundraising theory it is focused on central tools of …
… extent. Our purpose has led us to the following research questions; Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility …
Hur resesamordnare använder Facebook som hjälpmedel i sin relationsmarknadsföring
Titel: Facebook - en plattform i relationsmarknadsföring? ? Hur resesamordnare använder Facebook som hjälpmedel i sin relationsmarknadsföring. Nivå: C- uppsats i Företagsekonomi Författare: Linnea Granberg, Erika Illerbrand Handledare: Per-Arne Wikström Datum: 2012 maj Syfte …
