397 uppsatser · sida 13 av 27
… In the relationship between a third party such as IT consultants and their customers the communicative challenge gets a bit different. The purpose of this study has been to identify important factor that makes communicating change a challenge in this relationship. This has …
… What opportunities can social media pose for managing knowledge exchange with customers in business-to-business? The theoretical framework is based on Media Richness Theory and Social Influence Theory. The results show that factors that affect use of social media between …
the case of social media in the Swedish food industry
… a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can …
En litteraturstudie
… to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model …
… is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components. The results unveil (1) several …
att marknadsföra ett personligt varumärke inom träningsbranschen med hjälp av digitala medier
… when you already have existing clients, but not when you want to recruit new customers. Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents. During this …
… the company also intends to contribute to sustainable consumption by educating customers in sustainability and adding sustainable products to its range. Established goals and requirements from the EU together with the recycling processes in society limit the company’s material …
… grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study …
… force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer …
The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how …
En studie av fyra företags utnyttjande av moderna affärssystem och effekterna i kund- och leverantörsrelationerna.
… the help of IT-systems, affect companies market communication and relations to customers and suppliers. Customer Relationship Management perspective is used and Enterprise Resource Planning-systems are the ground for new technology change. The main conclusions are that new …
en förändringsprocess
… kundrelationer då det är dessa kunder som renderar störst lönsamhet. CRM? Customer Relation Management är ett vanligt använt begrepp när det gäller att arbeta kundorienterat. Företags insikt och kompetens om det förändringsarbete som införandet av ett CRM system innebär är ofta …
när möjligheten <br /> till fysisk kontakt gentemot kunden begränsas<br /> <br />
Relationsmarknadsföring består av att antingen skapa, upprätthålla eller avsluta relationer gentemot företagets kunder. Betydelsen av att upprätthålla relationer med befintliga kunder har ökat under de senaste åren, mestadels på grund av en ökad global konkurrens. Frågan är då …
… from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer. None of those three …
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
… actors on the Swedish clothing market to build loyal relationships with their customers. This can be achieved if the right strategic decisions are made. It has been noticed that the Internet seems to make a big difference in the process of communication between companies and …
