141 uppsatser · sida 9 av 10
hur upplever svenska livsmedelföretag exportmarknaden?
… demand and good foreign contacts. Skills of the staff and loyalty among customers are competitive advantages that the companies possess according to the respondents. Factors that companies rank as important for successful exports are mainly competent staff and good sales and …
… attached to the chosen event. Event marketing is used as a tool to get the customers to associate the companies? values with an event, but is also used to create associations between the event and the brand. When using event marketing it is important to associate the brand with …
… such as a trademark can help with. A contributory effect on the market can be customer loyalty to the trademark. Previously, there have been articles written, studies done and conducted research on brand valuation. In these studies, it has been treated the way trademarks are …
a review of brand valuation methods
… of social and environmental attributes in their framework is not possible. For customer based approaches on the other hand, the possibility of inclusion these dimensions are limited exist while the economic aspect hardly can be measured or related. Conversely composite …
… management of committed people who can help companies achieve flexibility, customer loyalty, innovation and economic success on a challenging and competitive market. Many theorists believe that collaboration is the key to integrating technology, financial competence and …
en analys av konsumentbeteende fra?n mjölkupproret i Ska?ne
… Quality 3, Brand association and finally 4, Brand Loyalty. According to Melin customers either buy a product or a brand. According to him, the customer buys a "branded product."The conclusion that has emerged is that there are emotional factors that have been the largest …
<em>Riskerna med varumärkesompositioneringar</em>
… identified is that a repositioning may result in that the company loses their customers, customer loyalty but also losing market shares. We consider that a repositioning only should be implemented if it is absolutely necessary and when the risks are imminent.
En studie om hur SEB ökar antalet lojala kunder
Problem: På dagens marknad finns det flera olika bankaktörer som konkurrerar om kunderna, vilket även gör att det blir större konkurrens mellan bankerna. Vad är det som tilltalar en kund att stanna kvar hos en bank och bli lojal mot den? SEB bör öka sin kundlojalitet, men själva …
En studie om värdeskapande och synergieffekter hos företag med två varumärken
Den svenska telekommarknaden präglas av en oligopolsituation, där de fyra största företagen utgör 97,5 procent av marknaden, och den främsta konkurrensen sker om befintliga kunder. TeliaSonera är marknadens största företag och de saluför de två operatörerna Telia och Halebop …
… management of committed people who can help companies achieve flexibility, customer loyalty, innovation and economic success on a challenging and competitive market. Many theorists believe that collaboration is the key to integrating technology, financial competence and …
… quickly updated. A wide range of clothes together with low prices encourages customers to make impulsive purchase and make it complicated for the customer to do conscious purchase. In this study, we will start from a model of the buying decision process made of Armstrong and …
… charitable organization a company can increase sales, gain loyalty from their customers an strengthen it’s brand. We believe that the strategy contributes to a globally sustainable development, which currently is a hot topic on today’s market.
… for failures. This study sheds new light on how alternative offerings that customers are initially exposed to can affect satisfaction and loyalty in the service failure and recovery context. More specifically, two aspects of the initial offering are studied: promised general …
… could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the …
En handlingsplan för att implementera intern marknadsföring i ett litet tjänsteföretag
Sammanfattning ? ”Motiverade anställda = Nöjda kunder ” En handlingsplan för att implementera intern marknadsföring i ett litet tjänsteföretag? Datum 6 juni 2013 Nivå Kandidatuppsats i Företagsekonomi/Marknadsföring, 15 högskolepoäng Institution Akademin för Ekonomi, Samhälle …
