141 uppsatser · sida 6 av 10
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
En studie om co-creation inom scenkonst
… interviews, this study attempts to understand the effect of co-creation on customer experience and its three dimensions - emotional, cognitive and relational. The co-creation process, demanding for both firm and consumers, raises important questions for managers in terms of …
… information found in web shops to lead them to purchase. This is to increase customer satisfaction online. Our aim is to increase the understanding of what the customer needs in form of product information to feel safe when buying clothes on the Internet.Our quantitative study …
… 2013, May Introduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what …
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
… actors on the Swedish clothing market to build loyal relationships with their customers. This can be achieved if the right strategic decisions are made. It has been noticed that the Internet seems to make a big difference in the process of communication between companies and …
A Managerial Perspective on Strong B2B Brands
… balance between function versus emotion, brand’s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks. Conclusively, first, functional performance is stressed as the key foundation of strong B2B brands. Second, emotional values …
En studie av vad som skapar varumärkestillknytning till träningscenter
We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was …
… always are available for them, something that contributed to more "infidels" customers.A common problem in many companies is that they believe that a satisfied customer is also a loyal customer. Creating loyal customers on the Internet is much more difficult than in real life …
Hur bankerna ska klara en högre konsumentrörlighet
… purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out …
En studie av HusmanHagbergs relationsmarknadsföring
… titel: Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare: Emma Anderberg och Maria ÖhmanFärdigställd: 2007Handledare: Nazeem …
En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen
Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade …
en studie över kunders rörlighet på den privata bankmarknaden
… of this thesis is to map out and investigate how the banking sector affects a customer’s willingness to change bank, and what the switching costs are for a customer when making these changes. A case study was performed through qualitative and quantitative questionnaires and …
En studie av mobiloperatörer.
… value into two dimensions, which we entitle organizational related values and customer related values. We have found the values related to the characteristics of the market in aspects of its infrastructural features but also in regards to the homogenous core service. Our …
Image, lojalitet och relationer.
… study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen …
Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
… counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce …
