141 uppsatser · sida 5 av 10
Bakgrund Som en följd av ett hårdare marknadsklimat har allt fler företag antagit en mer kundorienterad inriktning med kundrelationer i fokus (Xie & Chen 2013). Lojala kunder är en värdefull tillgång för företag, och allt fler forskare framhåller vikten av att behålla och vårda …
… strongest brands in Sweden and they have very strong reputation both among customers and the public in general. Their strong position with good relation and loyal customers can help Ferrosan in their branding efforts. People are influenced by friends in their surroundings and …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… strongest brands in Sweden and they have very strong reputation both among customers and the public in general. Their strong position with good relation and loyal customers can help Ferrosan in their branding efforts. People are influenced by friends in their surroundings and …
en fallstudie på Norrlands nation i Uppsala
… themselves are the work force that enable the activities at the nations.Customer focus is a successful strategy that many companies use today to generate loyaltyamongst their customers. The aim of this paper has therefore been to study if student nationsare characterized by such …
Hur lojal är konsumenten mot den fysiska butiken då de väljer att övergå till e-handel av dagligvaror?
… store. The essay is based on quantitative data in the form of surveys of customers at the COOP Konsum Bondegatan. Theory: The essay will rely on theories about loyalty, e-loyalty and purchasing decision process.
En kvantitativ studie om lojalitet på apoteksmarknaden
Syftet med uppsatsen a?r att undersöka hur lojala konsumenterna pa? apoteksmarknaden i Katrineholm a?r. Eventuella samband mellan kön och lojalitetstyp samt a?ldersgrupp och lojalitetstyp undersöktes a?ven. För att uppna? syftet genomfördes en kvantitativ undersökning med hja?lp …
En fallstudie av mejeriföretaget Valio
… company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user’s constantly increase. A major part of the information that is available is seen from a company’s …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user’s constantly increase. A major part of the information that is available is seen from a company’s …
En kvalitativ studie om Danske Bank
… tjänstekvalitet, kundlojalitet, kundupplevt värde, e-lojalitet samt Customer Relationship Management. Resultatet av studien visar att banken har ett väl fungerande arbete med kundrelationer och sitt CRM-system utifrån de teorier som studien har baserat sig på. Alltjämt försöker …
det spelar ingen roll hur vi låter för det hjälper barnens språkutveckling
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
Barnet som subjekt eller objekt?
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
Effekten av kommunikation på relationen mellan företag och kunder i ett förändringsprojekt
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
… room for an increasing importance of the brand’s position on the market. The customer no longer buys a garment for its function, but for image or perhaps even the personality it brings along. Acne Jeans and Filippa K are two successful Swedish companies that are established in …
