Kundlojalitet en studie av försäkringsbranschen
… Nyckelord: Lojalitet, kundlojalitet, försäkringsbranschen, loyalty, customers loyalty, lojal kund, relationsmarknadsföring
Uppsatser om customer loyalty
141 uppsatser · sida 4 av 10
Kan en H & M och en Zarakund vara samma kund? ? En undersökning i två europeiska städer.
The struggle for the customer has become a priority for the fashion industriesconsidering that it is the customers? willing to shop that guarantees theircontinuous survival on today’s competitive market. To keep the customer happyand satisfied, should be their priority as this …
Mervärdeskapande i traditionell livsmedelshandel
En fallstudie inom den svenska dagligvaruhandeln
… question then becomes, which strategies will be successful and lead to higher customer loyalty. Problem: Are the traditional grocery stores using strategies that can compete in addition to pricing and will those strategies lead to long-term survival? Objective: Is to analyse and …
Är kunden lojal eller spontan?
En studie om lösviktskonfektyr i Sverige
… Being loyal to a particular brand means a mutual relationship between customer and company created over time which may result in the customer experiencing a higher value and thus prefer a particular brand before another. Bulk confectionary can be characterized as an impulse …
Nyttan av Web 2.0 i en CRM-kontext
… to increase efficiency and productivity, and from the organization to the customer to improve revenue and customer satisfaction. We have chosen to take a closer look at this last area, as can be seen as a CRM context. Our interest is to investigate how such a context may change …
Fans of Brands - The revival of fan clubs
… club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans. The empirical data is based on …
Röhnisch
En marknadsundersökning gällande klädval, lojalitet och positionering.
… This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in …
En Kock i Spåret - En kvantitativ studie om effekten av inkongruenta sponsringssamarbeten på hög- och låglojala kunders respons till varumärken
… out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to …
Kundlojalitet på sociala nätverk
En netnografisk fallstudie av två företag på Facebook
Syfte: Syftet med denna studie a?r att skapa en första?else för hur ett företags kommunikation pa? Facebook pa?verkar mottagarens kognitiva, affektiva och konativa lojalitet till företaget. Metod: En kvalitativ metod var la?mplig för att fa? en djupare första?else vid …
Försäkringsbranschen
ett nödvändigt ont?
This paper examines how companies in a transparent industry work to satisfy the customer in an extended way, to offer value added products that in the end enables the customer to be loyal to the company. We have studied the insurance industry in Sweden and have focused on five …
Utbyte eller utveckling? En studie av fastighetsmäklares strategier för framtiden
… with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made. The methods that we have chosen to serve our purpose are by interviews with these two real estate agents and by surveys among …
Kundlojalitet inom svensk herrelitfotboll
En studie i samarbete med IF Elfsborg
ABSTRACT Author: Johan Pettersson Title: Customer Loyalty in the Swedish men's elite football - a study with IF Elfsborg Purpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured …
De traditionella filmuthyrningsbutikernas skapande av lojala kunder på en mättad marknad
… these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won’t loose …
Scandinavian Airlines
En fallstudie om Scandinavian Airlines kundrelationer
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
Utveckling av kundrelationer på Länsförsäkringar
… och förkortningar: Lf = Länsförsäkringarna, Rm= Relationsmarknadsföring, Crm= Customer relationship management, Rm-tåget= Relationsmarknadsföringståget, E-CRM= Electronic customer relationship management, Kundnöjdhet, Kundrelationer, Kundlojalitet