76 uppsatser · sida 3 av 6
morgondagens arbetsplats
… so that they could be able to pay more attention to its internal and external customers more and more increasingly demanding needs. We therefore propose a portal, a Company Portal, which regardless of access could be able to support ALL employees within a company. The portal and …
Innebörden av artikel 82 EGF
… according to ECJ, was abusive then they tried to tie-in consumers and customers. This way of behaviour could also be seen in the Hilti-case concerning nail guns. Tying occurs when the supplier makes the sale of one product (the tying product) conditional upon the purchase of …
Bloggreklam, en effektiv marknadsföringskanal?
… is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are …
Telias hantering av den ökande konkurrensen genom förändrade marknadsföringsstrategier
… gradually more market oriented with competition orientation but foremost customer orientation as their most distinguished learning behaviours. An apparent move from transaction marketing to relationship marketing can furthermore be made out.
… where right, make a direct investment in form of acquisitions of existing customers.
… our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ”weekday-luxury.” This link of values is particularly interesting to us and we are curious about the underlying motivation to ”weekday-luxury” and the …
… competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex. Companies should have a well-defined market, target …
… grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study …
… in. These companies have a tradition of producing premium products for premium customers. However, in China many are currently experiencing the threat from local competitors producing products of somewhat less quality aimed at the vast Chinese middle market - the good-enough …
Syfte: Syftet med denna studie är att kartlägga kundernas köpbeteenden i en inredningsbutik, Divas Boning och att diskutera hur dessa kan påverkas och bidra till ökad konsumtionsnivå hos kunderna. Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en …
… was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period. During the four weeks, sales data from the stores and 120 surveys was collected. The results show that floor signs have an impact on consumers movement …
… of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude …
… addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase. Special exposure is one such successful way of doing that, although there is not much …
En studie inom träningsanläggningar
… investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people’s everyday lives; fitness centers are offering the …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… the Facebook study wehave conducted three surveys on persons who are customers at ICA. Respondents here consists of customers who traded at an ICA store in Stockholm on three different occasions and times. In order tostudy consumers' actual buying decisions are also sales on …
