76 uppsatser · sida 1 av 6
… what ways signs of healthier varieties in store, affect and possible change, customer behaviour. Methodology: The study has a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and …
… ethical fashion. The brands and the stores offering ethical fashion have customers who consider ethical aspects when they buy clothes, so called ethical consumers.Since research on Swedish ethical consumers is limited the authors of this thesis found it interesting to take a …
En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays …
A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this …
the Customisation Case of Nestlé on French and Chinese Dairy Markets
… and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers. On the national …
En studie av attityder och beteenden på ett företag i hemelektronikbranschen
… the respondents do not consider the reward system when interacting with customers. Following the observation, the salesmen have adapted those behaviours rewarded. Among other behaviours, the salesmen tended to lead customers over to products with a high marginal. We conclude …
… with the help of their offer. One way to excel on the market is to work with customer relations and to get the customer to want to return because of the store’s service. A client who feels secure in the shopping situation could become a loyal customer. The traditional man does …
Abstract Title: How Shops Influence the Customer to Purchase Authors: Lisa Hegestrand, Jonna Olandersson and Anna Sjödahl Advisor: Leif Rytting Course: Marketing C, 61 ” 90 ECTS Purpose Our purpose is to analyze and clarify how a number of shops work to influence their …
En litteraturstudie av behavioural finance
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
… the service sector use humour, charm and flirt in the interaction with their customers. The service management research is quite extensive, but despite this the research partly misses studies around why employees tend to act in certain ways while interacting with their …
… pears and citrus fruits, however, this could be a short term effect. The customer’s route around the store is not affected by the change in layout. Tendency towards impulse buying is increased from altering the layout, although the mood of the customers often changes from …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in …
… The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this …
Visma SPCS
… dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to …
… focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological …
