Uppsatser om customer behaviour

76 uppsatser · sida 5 av 6

Häststallinredning och djurskyddslagstiftningen

Kandidatuppsats · SLU

… for example their sizes of boxes on their website. They should explain to the customer that there are rules about the dimensions dependent on which size of the horse is going to live there. They could inform their customers about todays existing law of prevention of cruelty to …

Outsourcing av ekonomifunktionen

En fallstudie av tre redovisningsföretag

D-uppsats · Handelshögskolan i Stockholm

… the advisory services that entail flexibility, and the relationship with the customer which needs to be taken into consideration when delivering the financial reports. These three components are important but require different approaches when it comes to governing the …

Olikheter mellan den norska och svenska klädmarknaden - en studie av Lindex

Kandidatuppsats · Högskolan i Borås · 2009

… is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices. Caused by theglobal competition, there is an increased need for fashion chains to get to know their marketsand strategically meet the challenge to …

Brand equity and corporate responsibility

a review of brand valuation methods

Masteruppsats · SLU

… of social and environmental attributes in their framework is not possible. For customer based approaches on the other hand, the possibility of inclusion these dimensions are limited exist while the economic aspect hardly can be measured or related. Conversely composite …

Missnöjda kunders agerande

En jämförelse mellan köp i fysisk butik och i virtuell butik

Kandidatuppsats · Linnéuniversitetet

Inledning: Etableringen av e-handel har underlättat vardagen för många människor som nu kan handla produkter över internet, hemifrån och när de vill. Så länge som handel har funnits har även missnöjda kunder varit ett faktum och så länge handeln fortsätter kommer kunder …

Att anpassa eller inte anpassa - det är frågan! En fallstudie på hur externa faktorer påverkar anpassningsgraden av ett globalt företags marknadsstrategi. Four P's style!

D-uppsats · Handelshögskolan i Stockholm

… and usage. Our research examine how global companies effec-tively reach their customers across markets. We investigate which external elements affect the level of strategy adaptation, concerning a deal, defined as the 4 P’s; product, price, place and promotion. Moreover, our …

Är morsan för gammal för sociala medier?

Kandidatuppsats · Högskolan i Borås · 2011

… company profiles on for example Facebook and YouTube to communicate with customers. Younger generations have grown up with technology and social media which is a journey that older has not been involved in. A perception many organizations have today is that only the younger …

Second Skin - en studie i jeansnördens syn på jeans

Kandidatuppsats · Högskolan i Borås · 2011

… study canalso be used by new denim brands who wants to approach these type of customer. In order toconduct this study we have used a qualitative method and we have done one structuredinterview with the founder of the swedish denim brand and also conducted two focal …

Launch of new products

market research for new product development for diabetics

Examensarbete, avancerad nivå · SLU

… to respond to the growing population and find a supply that could suit their customers. Lantmännen is one of the biggest concerns in the Nordics within the agricultural sector. Due to a growing disease with diabetics in Sweden, Lantmännen will see the conditions to entrants the …

Förtroendeskapande mellan företag och kunder

<em>en kvalitativ studie om hur sex svenska företag ser på förtroendeskapande gentemot kunder. </em>

Kandidatuppsats · Linnéuniversitetet

Kurs: 2FE73E, Examensarbete i företagsekonomi med inriktning marknadsföring, Ekonomihögskolan vid Linnéuniversitetet. Författare: Johanna Liikamaa & Erika Gustafsson Handledare: Leif Marcusson Examinator: Richard Owusu Uppsatsens titel: Förtroendeskapande mellan företag och …

Svenska konsumenters attityd till potatis

möjligheter för potatisbranschen

Examensarbete · SLU

… In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in favour of the pre-packed …