76 uppsatser · sida 2 av 6
… these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won’t loose …
… room for an increasing importance of the brand’s position on the market. The customer no longer buys a garment for its function, but for image or perhaps even the personality it brings along. Acne Jeans and Filippa K are two successful Swedish companies that are established in …
En genomgång och analys av dopingforskningen 2004-2009
… increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the …
… which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a …
Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the …
En jämförande intervjustudie av Sverige & Spanien
… study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the …
I bank- och livsmedelsbutiksbranschen
… many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications …
assessment of environmental educational efforts on short term
… within the retail sector. Retails have close and frequent contact with their customers, which could make the stores vulnerable to poor customers? relations. By planning on how to present the stores products could be one strong method to communicate to customers the business? …
… in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers. The results of this study are interesting …
… Internet experience and what type of product is bought. Two groups of customers are identified depending on their interest in the category and how used they are to shopping online. The effect of the three factors is different depending on which group the customer belongs to. All …
… have started to work with aspects that create aconsumer experience to meet the customers? new demands. Some fashion companies have evenshown a tendency to apply the entertainment industry in their concept, which generates in aphenomenon that can be called fashiontainment. This …
… is to find out how servicescape, with focus on the ”background music”, affects customer behavior in a clothing retail store. Through manipulation of the background music’s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers …
En kvantitativ studie om vad som skapar attraktiv centrumhandel i en tätort.
… market will develop, it is important for merchants to take account of their customers by understanding their behaviour and preferences concerning what constitute an attractive marketplace. A marketplace is attractive in terms of the characteristics that creates its offer, these …
… of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The …
