121 uppsatser · sida 6 av 9
… performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience …
… addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase. Special exposure is one such successful way of doing that, although there is not much …
… them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We have presented our results through a market research, observations and through an interview with the head of the visual …
Återkommande kunder, det är något de flesta företag på dagens marknader strävar efter. Idagens rådande situation präglas många marknader av hård konkurrens och relativt nyförsäljningskanal växer med stormsteg nämligen E-handel. Utan dyra butikshyror, derelativt små …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… the Facebook study wehave conducted three surveys on persons who are customers at ICA. Respondents here consists of customers who traded at an ICA store in Stockholm on three different occasions and times. In order tostudy consumers' actual buying decisions are also sales on …
Sammanfattning Syfte: Syftet med studien är att skapa förståelse för hur företag arbetar med rekrytering av kundorienterad personal med avseende på individens sociala förmåga, kompetens och drivkrafter för ett kundorienterat beteende. Metod: Studien utgår från att uppnå en …
En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook
… i sin verksamhet för att hantera sina kundrelationer kan kallas för CRM (Customer Relationship Management). CRM kan beskrivas som företagets strategiska relationsmarknadsföring. Vidare kan CRM vidareutvecklas till att även omfatta aktiviteter på sociala nätverksplatser och …
Hur företag kan agera vid ett tekniskt skifte
… as a change in the whole photography system and were unprepared for changing customer behaviors, acquiring new competence only to digitalize current activities. There is some experimentation with new products and services, but mostly limited to traditional activities. Not enough …
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how …
… communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis …
En fallstudie om hur företag med hjälp av design kan skapa mervärde till konsumenten i produktutvecklingen
… the product development process to be able to give an increased value to the customer. When the consumers behavior and demand changes over time, it is important that a company has resources to identify the new demands. There are company’s that hasn’t realized how and when the …
… provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo. Conclusion: Health variables had a greater impact on functional food customers than did the …
en studie om mikromakt
… role, without objectively defensible reasons, impose sanctions on a customer”. The interviewees are explaining their use of ”micro power” with mood, working conditions, and customers? behavior. Potential explanations as to who uses ”micro power” are: Job dedication, level of …
… not ‐ 8 ‐ fit to a secured known pattern, unfulfilled need of the customers or indications that need can be changed in the future, in the actual implementation phase the employee can play a crucial role in showing application oriented behavior. But, in order to be …
En fallstudie i en av Stockholms stadsdelar
… of the control system is of importance. During the last years, centralization, customer focus and behavior control has increased. We conclude that NPM has had a mixed success in Enskede-Årsta-Vantör, however the practice of NPM is not as clear-cut as the literature indicates.
