121 uppsatser · sida 7 av 9
… purchasing power. The company first to succeed can expect good returns, loyal customers and perhaps competitive immunity. In the nearest future when the baby boomers are about to retire, there are all reasons to comply with their needs. They have plenty of money they are …
… demand of suppliers of Internet connections to reveal the identity of their customers if copyright infringements have been made.
… is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices. Caused by theglobal competition, there is an increased need for fashion chains to get to know their marketsand strategically meet the challenge to …
Vilka faktorer styr vid valet att handla kla?der via Internet?
Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na’t, a?r Internet förmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring …
en analys av konsumentbeteende fra?n mjölkupproret i Ska?ne
… Quality 3, Brand association and finally 4, Brand Loyalty. According to Melin customers either buy a product or a brand. According to him, the customer buys a "branded product."The conclusion that has emerged is that there are emotional factors that have been the largest …
… has been conducted by interviewing companies providing the service, their customers and the stock exchanges which they are traded on. The results show that there are two main motifs for appointing a liquidity provider, 1) Creating conditions for increased trade and 2) Improving …
… study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants. The result shows that sales have increased with 15 % for the promotion products; the consumers …
En studie om köpbeteende och kundvärde kring produkter som ännu inte lanserats
Bakgrund: Vi utsätts för reklam dagligen och det är svårt för produkter att differentiera sig. Då vi även lever i ett förväntningssamhälle tror vi alltid att nästa produkt kommer vara bättre än den förra. Inom teknikområdet är det väldigt tydligt då vi ofta väntar på nästa …
En studie om viral marknadsföring på Youtube
… make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which …
En undersökning om studenters missnöje och kundbeteende i kollektivtrafiken
I kollektivtrafiken är socialt oacceptabla beteenden vanligt förekommande och många anställda blir utsatta för kränkningar såsom utskällningar, förolämpningar och/eller svordomar (Strandberg et al. 2008). Branschstatistik visar att ungefär hälften av samtliga …
… to the payment services. An added value in the client that will meet customer needs and that the user is ready to pay for. This will eventually increase the purchase flow to payment service on Spotify. Method: The approach is based on a model of how to manage an innovation …
… charitable organization a company can increase sales, gain loyalty from their customers an strengthen it’s brand. We believe that the strategy contributes to a globally sustainable development, which currently is a hot topic on today’s market.
… on the market where each company has to frantically struggle to get the customer's attention. As the fashion industry is spinning faster, the result is that customers expect new clothes in the stores every week. Having a strong brand identity has therefore become more important …
AB Enaforsholm
… external marketing to create a concept that creates greater value and attracts customers. The story tells of how Bergsten became a suc-cessful businessman but only found happiness when he, due to poor health, started visiting the mountains where he found his summer home at …
Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these …
