121 uppsatser · sida 5 av 9
… is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between …
… grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… in which the product is used; you are what you have. The study also shows that customers who experience value-added from brands or design are also highly involved in the product. Further, this study concludes that the ability to create value-added through function and service is …
Argument för och emot infrastruktursamarbetet enligt 19 § KL
… club members and other smaller banks, who wants to be able to provide their customers a diversity of banking services. The dominating banks purpose with this infrastructure cooperation is to lower the network-expenses for the owners and to provide a more effective …
… truth. The moment of truth is the moment when a business has to convince their customer that they offer both the product, proficiency and service that the customer needs. Service encounters at two organizations have been observed and their differences and similarities compared …
… tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting …
- Hur närvaro av andra besökare påverkar utvärderingen av en webbsida
… into an essential key for the relationship between enterprises and its customers. Today, a website might be the first or only impression a customer gets of a company. With this in mind we have focused our study on customer evaluations on websites. Social presence and its impact …
… to their current banking situation. Group 1 consists of farmers who are loyal customers of Länsförsäkringar. Farmers in group 2 have recently switched to Länsförsäkringar while farmers in group 3 recently changed from Länsförsäkringar or have their mortgages with another bank …
En studie om belöningssystemens utformande för legitimitet
… Clarity is crucial, especially for systems acceptance, among the bank's customers. Having the confidence of its customers is central to the banking business. Thus, banks' teaching ability is the biggest challenge, to maintain legitimacy in the reward system in relation to their …
… Date: 2010-01-13 Key words: Nordea, the financial crisis, advice, marketing, customer relationship Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. We also want …
Rekryterares uppfattning om åttiotalister
… ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The reason for this …
Konsumentpåverkan genom bakgrundsmusik
… ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The reason for this …
I dagsläget har flertalet modeföretag valt att fokusera på kundorienterad marknadsföring istället för massmarknadsföring. Stor vikt läggs vid att skapa stabila och långvariga relationer med sina kunder, för att på lång sikt utveckla ömsesidiga värden samt konkurrenskraft på …
… The second dimension concerns the relation between service worker and customer, from the view of the service worker. The third dimension problematizes how service workers experience efficiency.I have interviewed three call center customer workers and two hotel receptionists …
… launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of …
