121 uppsatser · sida 8 av 9
… buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data …
… solutions that generate positive outcomes as increased profitability and customer satisfaction. The report's findings will be based on a survey data collection and participant observations of 64 people in two IKEA stores. Our results show that the consumer initially use the …
The customer behavior is constantly changing along with the developement of new technical improvements. Together with knowledge and higher demands the physical store has received a viral competitor. Purpose: The purpose of this study is to examine the phenomenon e-commerce and …
… The companies manage to communicate a strong range and good service when the customer associate companies with just these factors. Judging from the interviews and questionnaires, it becomes clear that a shop belonging to a chain and a store that is conducted in private, may have …
… NIPF owners-other stakeholders. The results show how public and private customer-related working practices affect NIPF owners? relation to e.g. advisors, buyers and contractors; and trigger specific perceptions of institutions. Although, deterioration of relationships in a local …
… marketing tools seldom find their way. The impacts of in-store atmospherics on customers and the psychological impact the store environment has on their decision-making are rather remarkable. An in-store atmospheric that often is used in order to affect customers is music, in …
… this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? …
… to what degree they influence the purchasing process. The market demand and customer requests affect the selection criteria in both countries. The decision making is group-based in the Swedish public library and largely made on an individual basis in its English counterpart.The …
… way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire. A common action of retailers is to discount products with upcoming due …
Skapas lojalitet eller tröghet?
… consumers? are then divided into either loyalty or inertia depending on the customers? attitudes towards the brand with concern to the effect that the loyalty program has exercised.Our research has resulted in three different groups, each of which shows separate levels of …
En studie om tillit i traditionella servicelandskap och betydelsen tillit har för kunders relationer med företag inom detaljhandeln.
Forskningsfrågor På vilka sätt visar företag inom detaljhandeln tillit eller brist på tillit till sina kunder i servicelandskap?På vilka sätt upplever kunder att företags visade tillit eller brist på tillit i servicelandskap påverkar deras relationer med företagen? Syfte Syftet …
Syftet med studien är att undersöka vilka faktorer som kunden anser påverkar och avgör valet av researrangör samt jämföra detta med researrangörernas egen syn. En avgränsning har gjorts till två researrangörer, Ving och Fritidsresor samt till privatturism. Studiens disposition …
Undersökning av hur svenska nyhetsmedier publicerar artiklar kopplade till innovationer och företag
Sverige anses vara en av världens mest avancerade IT-nationer, där användningen av IT ökar inom både den offentliga och privata sektorn. Företag inom IT branschen expanderar i en starkt föränderlig bransch. En rad olika faktorer har varit grunden till Sveriges position som …
En fallstudie från den Polska marknaden.
… company is not in the positionto influence and control the factors that the customer has the final decision on which is; TopManagement Support, Clear Goals & Objectives, Change Management, ERP Teamwork andComposition, User Involvement and Use of Consultants. Based on the …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… semiotics and usage of social media as a way to communicate with audience and customers. Results: Results show that companies that are among Sweden’s largest advertisers mainly use Facebook and Twitter as means of publicizing information with the intent of enhancing their own …
