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This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The …
… there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create …
En utredning kring brister, problem och lösningar
… constitute a binding acceptance of an offer. Still, business owners use the consumers unknowing of this, and form offers saying passivity will lead to a binding agreement. Business owners are thus trying to ”negatively bind” the consumer to agreements. There are rules …
i svensk marknadsrättslig praxis
… constitute a binding acceptance of an offer. Still, business owners use the consumers unknowing of this, and form offers saying passivity will lead to a binding agreement. Business owners are thus trying to ”negatively bind” the consumer to agreements. There are rules …
Between consumers and brands
… group it is possible to qualify the target group more than just refer to it as consumers or customers. The thesis also point to the conclusion not to consider brand identity as an independent entity, but dependent on the customers and the consumers. The consumers give birth to …
En analys av gröna konsumenters förhållningssätt till miljömärkta kläder
… this essay I will discuss and analyze which factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior. I have with the help from two …
… control of theirbrand communication, instead the power has shifted towards the consumers. This means thatconsumers play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook …
… and e-commerce major success has enabled the company to reach out to more consumers than before. The selection of companies and products on the Internet is growing and has given consumers more choices and has create convenience for consumers because the companies always are …
… purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how this may affect the store's financial performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 …
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an …
… design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack …
Ur kosumenternas synvinkel
… Osarenkhoe Date: 2012 - 05 Aim: The purpose of this study is to explore the consumers? expectations prior to, and how consumers subsequently were affected by the introduction of the new mortgage roof introduced on 1 October 2010. Eighteen months after the introduction, how has …
… The purpose of this study is to obtain more knowledge about fashion consumers? attitudes towards sustainability in the textile business in general and consumer to the fashion company Monki in specific and also to explore how these customers prefer to acquire sustainability …
en experimentell kvantitativ studie
More often consumers demand instant dry soup that can be prepared with a water temperature below 100o C, which is currently not possible, because the dry soup becomes too thin when using water with a lower temperature. In this study, various kinds of starch studies were made to …
Identitetsskapande genom klädvarumärken
… to achieve by studying and analyzing the significance of clothing brands on consumers. In close proximity to this purpose, we have chosen to work with three research questions: ” How do consumers see clothing as a means to express themselves” ” What perception does consumers …
