801 uppsatser · sida 9 av 54
? En studie om konsumenters miljömedvetenhet och motiv till att köpa second hand kläder på Myrorna
… second-hand goods and sells, among other things, clothes. This study examined consumers' motive for shopping second-hand clothing on The Ants and examined whether this is related to consumers' environmental awareness and their choice to buy second hand clothes on The Ants. The …
En studie om tillit och säkerhet inom svensk e-handel
Trust is the most important thing for a webshop. The consumers must be able to feel trust to choose to submit their personal information to a webshop. In this study we examine the impact that design has on the consumers trust and confidence. We study six consumers that are …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
… towards fresh fish. The purpose of the study is to assess the Swedish consumers´ behaviour in the buying process of fresh fish. The study also includes evaluating the proposed launch concept. The study is based on consumer behaviour theory from which a number of hypotheses are …
en jämförande studie mellan sport- och bygghandeln
… the field of consumer behavior and branding. Consumer behavior addresses how consumers behave in different situations, why they act like they do and how they react to different stimuli. Brand theory addresses the advantages and disadvantages of trademarks, what is needed to …
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… have had positive effects, but that further measures may be needed to protect consumers from increasingly effective marketing strategies and subconscious influence. The study demonstrates a growing power asymmetry between marketers, consumers, and legislators in the online …
To business owners and consumers electronic commerce means new conditions and possibilities. Often and specially at the Internet information between consumers and sellers is asymmetrically distributed. Among the consumers there is a shortage of confidence in electronic commerce …
… (CSR) functions as a ”savings account of trust” between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. One of our main …
… control the purchase to private brands. It is the price and demands from consumers, which controls the import of meat to the grocery stores. It is some times hard to get enough of Swedish meat in good and even quality. The consumers have big influence in what is bought in to the …
… as the public choice theory, to link individuals as citizens to individuals as consumers. The motives of corporate environmental responsibility, along with consumers ability to bring pressure in different dimensions, are later drawn on as indicators applied to empirical …
the copyright versus the free access to the cultural products
… and combined practices, Internet and the P2P networks, offer to the consumers new possibilities a.They create a real new market, the so-called DFM - downloading and filesharing market. This new technological situation has generated new problems for the cultural products and …
Varför PR och reklam inte kan mätas på samma sätt
… sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in …
en studie om ålder i reklamfim
… in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning …
… is in many ways a company’s most valuable asset, hence it is the link to consumers. The essential economic function of the trademark is the competitive ability on the market. The trademark can be communicated to the consumers by marketing and show different kinds of qualities as …
… system of the doctrine of consensus. A change in the regulations concerning consumers rights has made the doctrine of consensus applicable at consumers purchases. A lot have changed, both in businesses and in the legal system, since the doctrine of tradition was introduced in …
A Study of Consumers? Perception and Knowledge in a Minor Town in Sweden
The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has …
