801 uppsatser · sida 6 av 54
… added with regard to how the political legal environment can enable the EU and consumers to make choices that they are content with regarding the GM food issue. Further to that, despite the WTO ruling, bans on certain GMO’s that are approved by the EU remain in some Member …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order …
En undersökning om svenska konsumenters betalningsvilja för nedladdning av film
… also functioning as a distribution channel? The purpose is to examine what the consumers find important when purchasing film, and to establish to what degree there is a substitution effect between DVDs and downloadable films. Method The report is first and foremost based on an …
… shall prevail in the internal market of the European Union. In spite of that, consumers hesitate to make cross-border transactions. Many consumers feel insecure about laws in other countries and are worried that the protection against dishonest businessmen is not the same as in …
… the situation on a systemic level. The consumer investigation shows that consumers do not spontaneously put products with health claims into the category of healthy products. Instead, natural products like meat and fish, fruits and vegetables and fibre rich bread are associated …
Inkongruens och kreativitet - ett sätt att komma in?
… during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects. The results suggest that companies? use of provocative …
… a decreased availability for a company to be noticed. The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small …
en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning
… sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of products. It is equally important, in order to fully realize the potential of successful positioning, to show an …
… slightly. Several earlier studies state that multiple factors affect the consumers? choice between green and brown electricity, although there is still no complete answer to why consumers do not switch to green electricity.The purpose of this thesis is to examine the underlying …
En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning …
Consumers today leave a fragment of information when they pay with their debit and credit cards. The aim of our work is to investigate ways to design a concept of a system in which digitally stored information that today is fragmented among several different holders, can be …
En studie av Löfbergs Lila, ZOÉGAS och Classic
… have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group …
… illegally. Music piracy and file sharing have caused record sales to plummet. Consumers have now moved on to consuming music in a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media channels such as …
