801 uppsatser · sida 8 av 54
en kvantitativ studie baserad på konsumenters faktiska preferenser
… this study unlike previous research revealed more specific attributes that consumers value in condominiums. Generally, consumers prefer bright colors and wooden- or parquet floor. Consumers prefer the kitchen to be in best condition, where dishwasher, glazed tile and modern …
… by one in Malmö year 2012. Nespresso has a strong brand essence and wants consumers to perceive their coffee as a sensorial experience. Too consume coffee is a simple but refined lifestyle that offers timeless elegans. Through Nespressos stores consumers can experience the brand …
konsumenters reaktioner på och företags användande av DRM
… (referred to as distributors) versus individual users (referred to as consumers)? In what way will the research results suggest that the future DRM will develop? The development has gone from solving puzzles in a handbook to start the game each time the user wants to play, to …
- En studie i hur CSR kan pa?verka svenska modeföretags anseende
… strategies for CSR-communication. We also tried to define how, and why, consumers respond to CSR-initiatives. We based our case study on the Swedish fashion brands Gina Tricot and Nudie Jeans, two companies that have both chosen to undertake CSR- and sustainability efforts. The …
… effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and …
… industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about …
… still the only choice for buying fast moving consumer goods (FMCG) for many consumers. The retailers thus have the opportunities to integrate new channels and touchpoints in the process, which opens up for a great number of ways in how to communicate and interact with customers …
En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm
… In order to create a powerful brand and such positive associations amongst its consumers, this study demonstrates the importance of understanding how a brand’s interest group behaves in their choice of brand. The study investigates the significance of interaction between a brand …
En studie om konsumenters betalningsvilja för ursprungsma?rkta livsmedelsvaror
This bachelor thesis argues for consumers' views on origin labeling effect and their willingness to pay for goods with this kind of label. The purpose of this study is to analyze the factors that influence and to measure willingness to pay for a national origin labeled product …
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… buying decision process in e-commerce Purpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce. Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… with children living at home was chosen because they belong to the category of consumers with the greatest online purchasing power. The focus groups were analyzed separately and by applying a comparative analysis some similarities and differences were addressed. The results of …
En kvalitativ undersökning i hur sociala medier påverkar tillitsskapandet i samband med mobil handel
… commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment. We also explore how consumers perceive increased trust in retailers who establish activities in social network. The result of our study indicates that …
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related …
En studie av CSR i förhållande till pris inom turismindustrin
… role according to previous studies. One trend that has increased among consumers in the tourism industry during recent years is to travel to the lowest possible price. It has for example become increasingly common to book airfare by budget airlines. This study examines the …
… effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and …
